IndSEO

SEO Tools Every Small Business Needs to Use

2011-08-14T20:32:00.000-07:00

Small businesses can build the most state-of-the-art website filled with images, interactive tools and sales capabilities, but it doesn’t really matter if consumers can’t find it.

Long gone are the days when consumers in need of a product of service skim the Yellow Pages; now they hop online and do a quick search.

Search engine optimization (SEO) plays a vital role in maximizing a website’s online presence and giving it the exposure it deserves. Techniques like strong keywords, rankings and searchabilty all have a major impact on making a business show up before its competitors.

Bob of IndSEO, CEO, a full-service SEO agency, said small businesses often struggle with what SEO tools to use.

"There's a lot of theories on what works and what doesn't work," IndSEO said. "[Owners] don't know where to go to get the facts, and in most cases it may not even work. It can leave them with a bad taste in their mouth."

Here are IndSEO's six SEO tools to improve your small business' searchabilty.

No. 1: SEOBook's SEO Toolbar. This is used often to reverse engineer for SEO, IndSEO said. The toolbar sits in a Mozilla Firefox browser and allows users to have a birds-eye view of the ranking factors on any and all websites visited.

"It tells you the page rank of that site and shows all links pointing back to that website," he said. "Links are the currency on the web, if you know what links are pointing to a certain webpage for a keyword, you need to reverse engineer it to get those same links [for your page]."

No. 2: Keyword Spy. This tool allows users to have full access to competitors’ organic and pay-per-click strategies, IndSEO said. Organic keywords are the words that bring web users to your site.

"You can see the keywords they are ranking for, bidding on and how much money they are spending," he said. "When you go into any given market, you should mirror what is already working and look at their data."

No. 3: SEM Rush. This is a keyword research tool that allows you to analyze the keywords for which competitors are ranking, both organically and via AdWords, or keywords being bid on or paid for.

"You can see all of the keywords they are ranking for and how much traffic they get," IndSEO said.

No. 4: Yahoo Site Explorer. The browser can be used for more than just surfing the net. The Yahoo Site Explorer can be helpful for small business owners looking to find the most accurate data for links pointing to a website. IndSEO said this is as simple as typing "Link:" followed by the website you are looking to research.

"It will take you to the site explorer and expose how many pages of content that page had indexed on Google and all links pointing back to the site," he said.

No. 5: Google Analytics. "Every small business should add this to their website," IndSEO said. "It is the only place to get factual data.

You can see everything—where people are entering the site, exiting, how long they stay… it's hard enough to get traffic to the site, you want to keep them there while you can." This tool allows users to analyze traffic data and enhance their strategies accordingly.

No. 6: Google Webmaster Tools. This site breaks down what is affecting your website’s rank.

"You can view errors within your source code, if you happen to get penalized for some reason and your ranking suffers, you can report it," IndSEO said. "You can also check your speed on there." Webmaster Tools can diagnose any issues your page might be having and analyze the links coming to your site.

Prachar is the owner of IndSEO, A Indian based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact prachar@ymail.com to learn more

Avoid getting banned by Google

2011-07-10T09:29:00.000-07:00

If you wake up and find one day that your website isn’t showing anymore in Google, you have been a victim of a Google Ban. This is the worst thing that can happen to your website, especially if you are running a business through your site. Several factors can trigger a Google Ban. Here is a list of ways you can keep your website on Google’s good side.

1. Make sure your have the best uptime possible for your website. This means you must have reliable web hosting. If Google visits your website and it is not up, you may risk Google banning you site.

2. Do not use spamming techniques to promote your website. This will almost definitely lead to condemnation of your website for at least 6 months. Never use “black hat” methods like doorways, hidden text or cloaking. You are only setting yourself up for disaster.

3. Make sure your content is original and relevant. Websites that duplicate content are punished with lower rankings and even bans. Your content should always be made for human consumption and relate to your website’s theme.

4. Linking is a two way street. Not only should the links going out of your website be quality, but be certain that the links that lead to your website are from Google respected locations as well. Avoid link farms and any paid linking service. Also, excessive linking is a red flag for Google. When you add internal links on your own sites, make sure you do it in moderation and with purposeful intent.

5. Be sure your site is Google friendly. Build your website so that Google is able to index every page. Include a sitemap. Be sure all your pages are working and that there are no broken links.

If you follow the Google “Tips for Optimizing” you will be fine. Don’t try to fool Google with tricky tactics. The price you will pay is far worse than the effort it takes to do things the right way!

Thanks to www.vodahost.com

7 Deadly S.E.O Link-building Mistakes

2011-06-01T06:42:00.000-07:00

S.E.O link-building has become one of the main high leverage activities in any online business. The simple fact is that back-links will give you a high page rank and a high page rank will rank you higher in the S.E.R.P's. Obviously this means more traffic and more money.

Back-links make up 90% of your Google rank and because of this, link-building has taken on a life of its own. Most people seem to misunderstand it completely. For starters you should know that not all back links are good links. They can actually hurt you more than help you.

S.E.O Link-building is all about building links that are natural. Google did not design their ranking system to be manipulated. It was designed to reward good sites that get linked to it naturally. That's why getting the right links can be incredibly difficult if you try and do it manually.

Unfortunately, you have to build in links these days otherwise you will not be competitive. If you sit around and wait for sites to link to you, you might wait forever. The good thing is that this also gives the "small guy" a fair shake to get good rankings in Google, Yahoo and M.S.N.

Most guys build Back-links "kamikaze style"; that is they go in there and just get as many links they can from wherever they can and at whatever cost. This is a recipe for disaster. Once your site gets marked by Google, you might as well start over again.

Rogue link-building techniques can render months of hard work useless, so be very careful when building Back-links. Here are the 7 deadly S.E.O link-building mistakes. Avoid them at all costs.

Mistake #1: Mass Link Packages

Obviously, some sleazy and unscrupulous people are out there selling link packages that are not even worth a mention. Most of the time they blast ads out to classified directories or other spam filled networks. These links are the equivalent of buying spam email lists. Don't do it. Your links might end up on banned sites that can really hurt your Google image.

Mistake #2: Link Exchanges

Back in the day, exchanging links was the main S.E.O link-building strategy. You link to me, I link to you and we both win. Right? Wrong! Google caught on to this when hundreds of link farms opened up. Google can easily trace reciprocal links and they simply don't count for much anymore. Getting links from big link exchange networks can actually hurt your business.

Mistake #3: Linking From Non-Indexed Sites

Most people who spend hours building those free Back-links make the mistake of building links on non-indexed sites. For your back links to count, the page on which you have your link has to be indexed. Having links on non-indexed pages means nothing. It's a waste of time.

Mistake #4: Not Using Anchor Text

At first this probably won't sound too scary, but if you build 2,000 links without relevant anchor text your site can easily pass for a spam site that just gets random links. By using anchor text that is related to your site, it gives your links link-juice; meaning it makes your links relevant and increases the perceived value of each link.

Mistake #5: Not Being Relevant

Google is getting smarter by the day. After all it is their business to provide the most relevant information for each and every search that is conducted. If they don't, people will stop using Google. That's why they protect it so vigorously. When you get Back-links from relevant and related sites that would naturally link to you, then the link will count for a lot. Unrelated and random links from any old site really does not make Google see your site as being important.

Mistake #6: Inorganic links

As I mentioned earlier, Google designed the page rank system to work organically. They are looking for links to come to your site naturally. For the most part that means, slowly and consistently over time from a variety of related sites. If you go and get 1000 links overnight from the same site then Google's alarms will go off and you might land yourself in some Back-linking trouble with the big G. Slow and steady wins the race - especially if you have a new site.

Mistake #7: Buying Links

High PR Back-links are worth gold. Quite literally. I've seen a single PR7 link sell for as much as $250 per month. There are a lot of link networks out there that make it their business to sell links on high PR sites. These links have become quite expensive, but the lure of instant results have people buying links like it's going out of fashion. Google is catching on and there has been widespread reports of Google slapping page rank. If links are publicly traded then Google can probably trace them and penalize you.

S.E.O link-building is all about being as natural and as organic as possible. Always go after links that are 1-way, relevant and on sites with a high page rank. If you can get links on pages with a high page rank, even better. Don't fall for the quick-fix promise of so many link building services. In the long run, slow and steady links that look natural will keep sending more and more traffic your way.

I trust this information will help you develop your web-site to a more effective and profitable site for you and all concerned!

Prachar is the owner of IndSEO, A Indian based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact prachar@ymail.com to learn more

Thanks to vodohost.com

The Future of Backlinks

2011-05-25T16:41:00.000-07:00

Since the Google "Panda" update a lot has changed. Google has moved the playing field and simple text links are almost counter productive, Pyramid linkbuilding is no longer worth the effort but Contextural Links will get you an almost immediate SERPS improvement. Most of the backlinks you will be offered today will be either, simple text on blog profiles or blog comments. Tens of thousands of both can be done in 24hrs using Scrapebox, and because of that Google is now giving simple text links less weight in SERPS. If you watch the latest video by Matt Cutts, Google's own guru, you will learn that contextural backlinks now have the most value. Contextural backlinks are links placed inside an article or blog post that are in the context of their surrounding text, so they look natural. For example an article on firefighting might have links to a firestation URL. These are quite time consuming to create and invariably need an image to get maximum Google juice.

Contextual Links – The Future of Backlinks

There has been much talk in recent months about contextual links as well as how their placements are viewed in the eyes of the search engines particularly Google. In view of this and the importance which incoming links to your website plays in the overall ranking of your website, we look into the detail of linking profiles and how they affect rankings.

Contextual Links and Google

There is little argument to have in terms of the effectiveness of incoming links to your website and how it can under certain circumstances trump all other SEO factors. A great example of this is the domain something.com. This link takes you to a Google search for the term ‘something’. This is a highly competitive search term which is searched for by users thousands of times each month.

What aspects of on page SEO do you see? Here is the only code on the page;

I think this emphasises the point rather well. There are a few things to consider here though. The first is the age of the domain which was created on the 28-Jul-1995 making it an aged domain. The second point to consider is the amount of backlinks the page has (28,010 at the time of writing). Without spending hours analysing the quality of these backlinks I am confident that many of them are contributing to the 1st page rankings – it is clearly not the SEO properties which contrinute to its lofty postion in the serps. It also worth noting this domain has held this top position for several years.

Contextual Links – What are the most effective?

Back on topic; in recent months there was a video from Matt Cutts discussing how Google originally viewed links and stated that in the early days it didn’t matter where on a page a link was placed, the flow of page rank was equally split between outgoing links. He goes onto say that Googles Algorithm has changed much since the early days and now they ‘reserve the right’ to view links included within the footer (and sidebar undoubtedly) differently to those included within the actual page content i.e. Contextual Links.

This makes perfect sense given the emphasise which is now placed upon ‘editorial links’ which it stands to reason to carry more weight than those included within footers and sidebars. Why? An editorial link is far more likely to indicate ‘trust’ and authenticity to a search engine than a simple footer link. I would even go as far to suggest that footer and sidebar links are grouped into the ‘paid links’ category which inevitably means their link value is vastly reduced in significance.

Contextual Links – the Future

I am of the opinion that Google has a vast library of link categories which are linked with page placement; this means that they are able to devalue links which hit a set criteria. In order to ensure you gain as much benefit from your link building efforts, the future is Contextual Links. Keep the relevancy and have your links within relevant and on topic content for maximum benefit and leave the footer and sidebar links way down your priority list.

Prachar is the owner of IndSEO, A Indian based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact prachar@ymail.com to learn more

Thanks to www.rmgseo.com

Twitter Marketing Guide: Tips, Best Practices & More

2011-03-18T19:22:00.000-07:00

Twitter is one of the most popular social networking applications on the Internet and its popularity continues to grow stronger each day. To me, the rise of Twitter feels a lot like what happened with Facebook early last year. Below is the ultimate guide to Twitter which includes tips, best practices, Twitter marketing strategies and how to's:

eBook: Demystifying Twitter Marketing - Global Thoughtz
Newbie's guide to Twitter - Webware - CNET
Successful Twitter Marketing Strategies - Social Media Optimization Blog
Making the most of Twitter - Guardian.co.uk
How to Measure Twitter Marketing Success - Quick Online Tips
35 Twitter Tips from 35 Twitter Users - Pro Blogger
Ten Top Twitter Tips - OnRamp101
A Comprehensive Guide to Twitter - Buzz Blogger
Twitter Tips For Bloggers - David Risley dot com
Twitter Ebook - Geekpreneur
20 Twitter Tips to Make You a Better Twitter User - JMorgan Marketing
Twittin' Secrets: The 100 World's Greatest Twitter Tips & Twitter Secrets - Dan Hollings
7 Ways Marketers Can Use Twitter Marketing Profs Daily Fix Blog
Guide to Twitter as a Tool for Marketing and PR - Top Rank Blog
The Big Juicy Twitter Guide - Caroline MiddleBrook
Using Twitter To Create & Inform Communities - PR Squared
Twitter Marketing - Pandemic Blog
Twitter Marketing Do’s and Don’ts: Interview With Ma.gnolia - Get Elastic
Business applications for Twitter - Twitter Marketing
Ultimate Guide For Twitter Marketing - National Spending Journal
Five Twitter Marketing Strategies - Active Rain
Twitter Marketing — How to Get Followers and Interact with Them - Blog Building U
Twitter Marketing 101 - Marketing Factor
Twitter Guide: How To Do Things With Twitter - Labnol
I want to: Twitter Guide: How To Do Things With Twitter - Phil Bradley
The 12-Minute Definitive Guide to Twitter - AOL Developer Network
20 ways to use Twitter from your mobile phone - Simple Help
The 100 Most Popular Twitter applications blending the mix
Twitter Tools for Community and Communications Professionals - PR 2.0
Twitter Strategy Diagramed - Mandala Life Media
The Software Developer’s Ultimate Guide to Twitter Tools - PDFConverter.com
137 Small Business Twitter Tips - Small Biz Trends
Top 11 Twitter Tools and Twitter Best Practices - Brandhackers Presentation

Prachar is the owner of IndSEO, A Indian based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact prachar@ymail.com to learn more

Advanced Link Building Strategies to Drive Your Competition Really Mad

2011-03-18T02:54:00.000-07:00

Strategies for SEO constantly evolve, as SEOs around the globe battle it out each day to reach the top of search engine result pages in their respective industries. The competitiveness of today’s marketing over the Internet has progressed and has come a long way, in which traditional methodologies are getting pummeled more and more by ingeniously formulated strategies. It’s evident that creativity is the new weapon of choice and the only possible silver bullet by most seasoned marketers when it comes to online marketing.

How do they do it? It’s quite simple, they think outside of the box, and then they take necessary actions to make it work. Here are some of today’s most creative, advanced and effective ways to building high quality backlinks:

Link bait

This is the first one on my list, because it has proven its worth many times and it’s my personal favorite as well. Link bait is a technique that focuses on content creation that is well-researched and implemented, which should result to an extremely interesting, educational or entertaining content. It may come in various forms such as infographics, video or a blog entry that must contain real value in order to attract people or other sites to link to it. This method is doable in 3 simple steps:

· Do a thorough research of your chosen topic and search for other sites which you think will be interested to share your content.

· Write or create the content. The key to a successful link bait is the intent to educate. It doesn’t necessarily need to be too controversial; you’ll just have to make it relevant and to focus with your goal – to exceed your readers’ expectations.

· Once the content is live, start reaching out to your prospects (through email or social media sites preferably) to request if they’ll be interested to share your content, knowing that it might be enjoyed by their readers/followers as well. It is also important that you promote your content wherever and whenever it’s possible, may it be through relevant topics you find on forums, Q&A sites and sharing it with your own social media or bookmarking network.

Advantage: It generates more natural links and can dramatically increase your site’s traffic and visibility. Link bait materials also get good keyword rankings on SERPs more often than not, seeing as real people and other sites link to it using the post or page’s title as anchor text.

Widget Bait

Widget creation or sponsoring one is also a great way to establish high end and sitewide external links, especially if the widget you’ve created or sponsored is exceptionally useful. Being creative to conceptualize one is pretty tough these days, since a lot of new site gadgets are being launched every month. But what mostly works in enticing people to get your application highly depends on its use or the benefit they’ll have from it. It could be in a form of networked blogs, rankings of blogs, or simply constructive tools that help in improving a blog.

Advantage: Capable of providing hundreds of external links from a single site, given that it’s commonly placed on the sidebar, and can definitely pass through massive juice of Pagerank.

Link magnetism

It’s a modern principle for link building, wherein the campaign focuses on triggering emotions and needs from targeted audience by simply giving incentives to be able to acquire links. As cited by SEOmoz’s founder Rand Fishkin, the best example of a link magnet is Vimeo, in which the site is able to generate 3 external links from just utilizing there tools or by embedding videos from them to your site.

How to become a link magnet? Dig deeper and be creative enough to know more from your industry and seek for what your market desperately needs, then develop the solution by giving it as a reward to those who’ll be linking to you. Your brand’s identity plays a big role in being a magnet, because it’s the simplest way to draw attention, take advantage of it as well.

Advantage: Be useful to your community and grab thousands of almost automated but natural links with less effort exerted.

Curation

Rounding up posts and contents from other related sites with topics that complement yours has been a solid way in not only generating traffic and links, but also in building relationships, capturing influential people across your industry’s attention and in improving readership in your site/blog. The best thing about this method besides its numerous benefits is that it also expands your opportunities in getting highly relevant links from authority sites and on influential people’s social media platforms, knowing that they’ll be more than happy to share your curated post to their own social networks.

Curation is a method that can easily attract links, and this absolutely works on any niche. Kristi Hines’ Fetching Friday, Gary Lawood’s Sunday Post Round Up, Lisa Barone’s Weekend Coffee Links and Wiep’s Link Building this Month are some of the most recognized curated type of posts in this field.

Advantage: As I’ve said, it can attract links, increase your subscribers, build trust through readership and personal recommendation, build relationships and the best part – it’s easy to write round up posts.

Dead link building

The method focuses on looking up related authority sites and searching for broken/dead links on their pages that are related to your site or to any of your content. Then you’ll simply present your content as a replacement for the defunct link. It’s a time consuming tactic, but definitely worth it once it succeeds. The thing is, this method has a higher success rate compared to the regular link placement requests sent through email outreach – as explained by Napoleon Suarez of Seer Interactive on his post here – given that the link request is offering two good reasons to trust you (notifying them of the dead link and offering a replacement for that link). I’ve seen this tactic done before, as I do read a lot, and as from what I can remember, Scott Jones of Selfmademinds first exposed this technique on a quick post last November.

Searching for dead links can be a tough task, but you can use the Linkchecker plugin for firefox that can help you determine a link’s status through color scheme. The steps to applying this link building strategy are simple:

· Find possible pages that might have broken links related to your niche, commonly links and resources pages. You can use Google search by including “resources” or “links” on your targeted keywords upon making the query.

· Scan the page for broken links using the Linkchecker plugin.

· Contact the webmaster to inform him about the dead link on the page. It’s important to engage first before you request for the link replacement.

· Lastly is to politely suggest your content as an alternative for the link.

Advantage: Higher chances of getting in-content and resource links, which can boost your keyword rankings, particularly if the page is from a .edu or .gov site.

Themes sponsorship and CSS galleries for link building

Encrypted footer links on free themes for WordPress or Joomla can generate thousands of links with your desired keyword used as anchor text, given that hundreds of new blogs are being launched every day. Sponsoring a theme is not that expensive as well, that’s why it certainly is a good investment in starting a massive link building campaign. But you also have to make sure that the website theme/template will somehow relate to your site’s niche, to make most built links relevant. Where can you find theme builders that are looking for sponsors? Search on related forums such as Digitalpoint and Webmasterforum.

Submitting your site to CSS galleries is also a good way to build links – and there are loads of high quality galleries out there. They usually have high PR, high traffic and allow dofollow attributed links. Links built through these galleries can be very relevant, since you can include a description of your site on their pages.

Advantage: You can effortlessly build massive links through free themes, while you can sculpt Pagerank and absorb traffic through CSS galleries. The downside for themes sponsorship is if the links will be permanent or if they can last long, but of course, if you have sponsored a killer theme, I don’t think that your links will die any time soon.

Ebook bait

This method is the best way to acquire links from your tough competitors. You simply make a very resourceful, unbiased and of high quality ebook (works best for ecommerce sites in making price lists and product definitions). You can choose to hide links pointing to your site or product pages within the content or not, depends on how valuable the content is, since your competitors wouldn’t want to fetch the content if it sees you as its source.

After making the content, submit the ebook to various PDF directories, and it will be seen by your competitors naturally. The trick behind with not making your link visible on the PDF is for them to have your ebook as a resource and perhaps upload it on their site, seeing as the PDF was clearly made to just offer information and not to market a brand/site. I don’t think it’s black, because you own the content and you’ve shared it through directories and not to your competitors directly.

Advantage: Greater chances of acquiring links from your top competitors and/or .gov and .edu sites without them knowing it and it’s not blackhat! Plus, you get links from PDF directories as well.

Relationship building

Building relationships around your industry/niche is the certainly one of the most effective ways in obtaining high quality links. The best thing about this strategy is that it’s very expandable and progressive, in which your business is more likely to evolve along the process. Building relevant relationships or networking with other sites that have the same interests as you is very constructive in terms of link building, brand development, client prospecting as well as in enhancing the services or products you have, given that you are also able to extend the reach of your business through learning more about the trade and in absorbing their followers.

Engaging with like-minded people is usually done through constant and relevant interaction, could be profession or personal related. The best ways to reach out to your prospects are through:

· Email outreach

· Phonecall or instant messaging

· Social media (Twitter and Facebook)

· Blog commenting

· Guest blogging

Advantage: Can lead to collaborative work and can certainly produce high quality links through thematic link exchanges, in-content mentions, reviews, referrals, social media mentions (retweets, FB share, stumbleupon, etc…), which means higher search rankings and more relevant traffic.

Testimonials

Making or requesting to submit testimonials to products and/or services that you have acquired and truly believe in is a unique way to build quality and highly trusted backlinks. Whether the product or the service you have availed is related to your business or not, it would still qualify as an arsenal for your site’s link profile, given that these types of pages (testimonials, feedbacks and success stories) are fully optimized to highlight trust to their own customers.

Advantage: Having links from testimonial pages, specifically from authority sites, can pass through Pagerank juice (they allow dofollow links mostly), and sometimes they also allow your targeted keywords to be used as anchor texts, particularly if they were the one who requested for your testimony.

Guest publishing

To start off, there are three types of Guest publishing that can help you generate more natural links.

· Posting guest blogs on other sites. It allows you to acquire links from relevant sites, but it’s best to target those that have higher Pagerank than yours and have high traffic.

Benefits: Passes through Pagerank to your site, improves your keyword rankings, exposure for your brand and you get to absorb relevant traffic from the linking site.

· Inviting influential bloggers in your niche to write guest posts on your site.

Benefits: Guest bloggers usually promote their guest content on their own networks and mostly gives a link on their own blog, which will enable you to captivate their followers and you are getting more chances of having their followers to link to that post as well. You also get an extra and expert content to share to your existing readers/followers.

· User-generated blog section, if your site is a membership site – like SEOmoz’s Youmoz and Affilorama’s Yo Blog.

Benefits: Gives your site more fresh content from various bloggers and of course, it’s impossible for them to not promote their contribution through their own networks, which clearly means more natural links to your site. Basically, you are letting your members build links to your site and promote it virally, making the task semi-automated.

Contests

Prizes attract links. Being smart to include the link building scheme in the mechanics and the criteria of the contest is the best way to generate natural links from this strategy. Guest blogging contest is the most common theme for a competition, since it can surely bring lots of benefits to the hosting site such as:

· Natural links from the contestants as they promote their entry for the contest, which leads to more traffic.

· Being able to build relationships with both the participants as well as the contest’s sponsors.

· Having more exceptional content to be added on your site.

· Win-win-win situation, you get the traffic and links, your sponsors and contestants gets more exposure for their brand.

· More user activity on your site’s end, which can uplift the trust factor and visibility of your business.

Reverse Engineering your competitors and link partners

Replicating your competitors’ links is one of the basic concepts of advanced link building. Besides getting a roadmap to where the finish line is; it’s also a channel in which you gain the knowledge of knowing where there weaknesses are, what methods you are missing in your campaign, people you haven’t and obviously need to engage with and how you can win over them.

Getting links where your competitors are linking from is very vital in order to exceed them, because these are half of the overall reason why they are on top. This task doesn’t necessary require technical skills to be applied; you just need to have the right tools and the appropriate approach. You can use tools such as Yahoo Site Explorer and Open Site Explorer in tracking your competitor’s links and seeing the metrics of their off-page optimization campaign – both tools are free to access by the way.

Most marketers also tend to skip on seeking link opportunities from their linking partners and their competitors’ linking partners as well, and that’s one big problem because they are goldmines and most of the time they have the links that your competitors have missed to spot.

Advantage: Generally, you’ll get highly relevant links from scanning your competitors’ territory and mainly supplements the rankings of the competed keyword.

Link building with social signals

As to what both Google and Bing have recently revealed on an interview about social signals on Facebook and Twitter, it’s getting more evident on how social media can massively affect search results, having Retweets as a new link building method. The 2 major search engines are now looking on social media sites in determining the authority of a newly published page if it’s worth the placement on their search results’ top pages. They can now weigh the value of a link from Twitter and Facebook, which highly depends on the authority of the source or through the social influence of the user who’ve shared the link.

Numbers also plays a role in this game, as the more your page is getting talked about on Social channels is the more it gets the attention of those two search engines, which means higher chances of getting higher search engine placements for fresh results. Leveraging your content through Twitter and Facebook will solely base on its quality and the quality of your followers. Having your content shared by influential or authoritative people on social networks is still the best possible way to break through this new strategy, it’s definitely the best time to start building relationships with them.

Advantage: You can expect a much faster and higher results for your content’s SERP rankings.

Random Link Wheel

This is perhaps one of the oldest strategies in link building, and I can also say that it’s one of the most time consuming tasks out there. Link wheel is a content-based strategy that often uses web 2.0 properties (Squidoo, Hubpages, Weebly, Blogger, WordPress.com, etc…), article directories or other support websites to fully optimize the main site’s targeted keyword. This strategy works best with highly competitive keywords.

The basic principle of link wheel is to create web pages with unique and relevant content that will link to the main site, whereas these web pages will also link with each other in a circular pattern, or practically, a page will only link to the next one and to the main site. But today, most experts suggest of randomly linking the created pages, as seen on the image below.

Advantage: Even it requires tedious tasks to be performed; Link wheel has proven its effectiveness, particularly in improving rankings for very competitive keywords in a short span of time.

Advanced content trap strategy

The term was coined by Free Traffic System, though I’ve made some slight revisions to empower the tactic. Basically, it’s an information-based strategy that make use of content driven techniques such as article submission, guest blog posting and web 2.0 content. The Content Trap strategy primarily focuses on targeting longtail keywords related to your site’s theme that have very low competition yet have substantial monthly search count (at least 100 global monthly search queries).

Once you’ve gathered your longtails, it is then time to create articles that are strictly about the targeted keywords, which should be included on the title of the article, URL, mentioned on the first paragraph, used as anchor text directing to the main site, and most importantly, the body copy should accurately relate to the subject/title. Articles can then be submitted to top article directories such as Ezinearticles.com, Web 2.0 properties like Squidoo and Hubpages, or through guest blog posting to related and authority sites. It’s also best to promote those articles as they go live.

You can choose to promote those articles through activity based methods such as posting on relevant topics on forum sites, answering questions on Q&A sites, submitting to social bookmarking sites, and syndicating the articles through RSS feed directories.

Advantage: It lets your site rank for longtail keywords with very low competition that can highly convert traffic. Establishing your brand as an expert through these channels can also drastically increase relevant and highly targeted traffic. See more of this strategy here.

Trackbacks

Building links through trackbacks is often underestimated by most marketers today, and they’re missing out on larger opportunities big time. What I really like about link building through trackbacks is that it’s capable of letting you acquire highly relevant links from respected and authority blogs around your industry, including .edu and .gov blogs.

Trackbacks can be done by citing pages or blog posts you intend to obtain links from on your blog or through curated posts. It’s also important that you first research on your prospected pages, if they allow trackbacks or if the trackbacks are dofollow or nofollow.

Advantage: Citing informative external contents can benefit your site in many ways, wherein you get to build links with your targeted keyword as anchor text (since trackbacks mostly display the title of your content as anchor text), grab influential people’s attention and build valuable relationships along the way.

Link building through Google Alerts

Google Alerts is one of the easiest strategies to employ, given that this service from Google practically gives you hints and opportunities for possible link acquisition through your email. And the best part about this is that in Google’s point of view, they see those suggested pages as very relevant to your targeted terms, which will more likely make you rank higher for your targeted keywords.

You can also track and monitor your brand mentions through Google Alerts, and these mentions are opportunities in strengthening your link building campaign, in which you can request for the page where you have been mentioned to include a link on that particular mention (if it’s not hyperlinked) or suggest to use your targeted keywords instead.

Advantage: Very relevant links as suggested by the Big G, meaning higher rankings.

Deep linking and linking to sitemap

Links pointing to deep pages on your site, especially with ecommerce sites’ product pages, is one of the most important key to a successful link building campaign. There are many ways that you can do to promote and build links to your other pages such as:

Press release submission
Guest blog posting
Article marketing
Sponsored product reviews
Forums, social bookmarking and Q&A sites

While deep linking to your blog posts can be easily done through:

RSS Feed directories (Mybloglog, Technorati, Feedage, etc…)
Promotion through related forum topics and Q&A sites
Blog commenting on CommentLuv enabled blogs
Submitting or sharing to social bookmarking and social media sites
Sending link requests to be listed as a resource to related content or curated posts

Linking to your sitemap is also a good way to ensure that all your pages are getting crawled and indexed by search engines. You can simply do this in a non-spammy way through external profile pages.

Advantage: Higher SERP rankings for your other important and landing pages and leads to more targeted traffic. It also helps in improving the Pagerank juice flow on your site and faster crawl rates that helps in page indexation.

Content conversion

Making converted copies of your high quality articles can also be a good way to get extra relevant inbound links and here’s how:

Create exceptional articles and submit them to top article directories such as Ezinearticles.com, Goarticles.com, Articlesbase.com, Amazines.com and Ideamarketers.com.
Convert your articles to PDF and submit to various PDF directories like Scribd and Docstoc.
Convert your articles to podcast and submit to podcast directories such as Podcastdirectory and NPR.
Convert your articles to slides or Powerpoint presentation and submit to online slide hosting sites like Slideshare.
Convert your articles to video and upload to video sharing websites like Youtube, Veoh, Vimeo, and many more.
Lastly, you can promote all of your converted content by collecting their RSS feeds and creating an RSSMix, which will combine all your feeds together into one new RSS feed. Once you’ve gathered all your feeds into one, you can then submit the RSSmix to several RSS feed directories.

Advantage: Can certainly generate you highly relevant and of high quality links instantly from authority sites.

Getting listed to Top “XXX” Sites in your industry

Aiming high by means of being listed as one of the top sites in your industry or country can deliberately increase your chances of getting more links, and getting links from top listing pages can also benefit your site in many ways, particularly with passing Pagerank, trust and getting higher SERP rankings as well. If your site is in the marketing industry, then this list might be of help to you:

For other industries, it’s not that tough to find link opportunities from similar sites mentioned above. There are other blog ranking sites that have more diverse categories with their listings such as Technorati and Wikio. You can also do a manual search via Google:

Top 100 “your keyword” sites
Top “your country ” sites

Creating your own blog rankings related to your niche (if your industry has none) can also attract more natural links to your site, wherein you can choose to require those who want to be listed to have reciprocal links to your site using widget or to just let the blog ranking page acquire its own links along the process, since listed sites will link to it and promote it as expected – for pride.

Advantage: These pages are very linkable and usually have high Pageranks. Aiming for the top spots from these pages will also allow your site/blog to improve its overall performance inadvertently or without you noticing its improvements.

Link building and PR sculpting with Profiles and special mentions

Personal or business profiles and special mentions are the types of links that’s quite difficult for your competitors to replicate, especially if those pages are strong in terms of its Pagerank and authority. Promoting or building links to your profiles (such as your Google Profile, etc…) and/or pages from high authority sites where your brand was mentioned –with links of course (interviews, reviews, news articles, cited as source or reference by authority sites with high PR) – will certainly take you a long way, knowing that those pages will pass through Pagerank as well as trust and will serve as a heavy vote for your targeted keywords as these pages improve. Ways to build links to these pages:

Interlinking special mentions and your important profile pages through your other profiles on social media sites, social bookmarking sites and through forum signatures.
Using your profile pages as URL when commenting on blogs. The juice that you’ll be able to get from other blogs are passed through your profile pages and eventually passed through your main site, so you’re still getting value from those blog comments, especially when crawlers reach your profile page with your targeted keywords used as anchor text.
Inclusion of links to strong pages that have specially mentioned your site on your author bio when you do guest posts on other blogs.

Advantage: These are the links that will drive your competitors mad once these pages have obtained higher Pagerank. For this will pass through high amount of Pagerank to your homepage and will certainly have major effect on the rankings of your targeted keywords.

If you find this entry useful, please do share it on Twitter or like it on Stumbleupon

Prachar is the owner of IndSEO, A Indian based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact prachar@ymail.com to learn more

How Google rates the Links and Link Building?

2011-02-07T15:16:00.000-08:00

We learned from Google’s patent application last year that Google was changing how they rate links. This didn’t get nearly the attention that I think it deserves and it’s important so I am going to recap the info again now.

Not every link is weighted or valued the same. Google is weighting them based on how likely a “reasonable surfer” would be to click on that link.

To try to figure this out, Google is looking at 2 things:

• link visibility (placement and appearance)

• link relevance

So, no more small text links in footers, no more links buried in comment spam, no more link exchanges where your link sites on a link page with a bunch of others. You need quality links that stand out and are likely to get the click. (Hear that link spammers, no need to keep emailing to ask for link exchanges!)

Linking methods that are no longer effective:

• Forum posting and blog commenting. (Still do it to add value to a conversation and help people but don’t count on link juice from it)

• Social bookmarking. It’s still a helpful resource so use it to be helpful but don’t count on link juice from this.

• Bulk directory submission. This has been a bad idea for a while but it’s worth repeating.

• Bulk link exchange. Bad idea and could result in penalties or being banned from the engines.

Linking methods that are effective:

• Guest blogging. Great way to get exposure for yourself and get a high quality link back to your site.

• Link baiting. This means just putting great content out there that acts as bait and people can’t resist linking to it. The content has to be really good and it really needs to be spread around.

• Press releases. With some effort and some luck, you can get a quality link from big media.

• Social Media. As I mentioned earlier in this article, you can attract links via Twitter (and Facebook).

• Article Syndication. A great way to spread your content (but it has to be good)

Prachar is the owner of IndSEO, A Indian based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact prachar@ymail.com to learn more

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Matt Cutts on Gadgets, Google, and SEO

2011-02-06T19:12:00.000-08:00

Algorithm change launched

I just wanted to give a quick update on one thing I mentioned in my search engine spam post.

My post mentioned that “we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.” That change was approved at our weekly quality launch meeting last Thursday and launched earlier this week.

This was a pretty targeted launch: slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice. The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.

Thanks to Jeff Atwood and the team at Stack Overflow for providing feedback to Google about this issue. I mentioned the update over on Hacker News too, because folks on that site had been discussing specific queries too.

Thanks to http://www.mattcutts.com/blog/algorithm-change-launched/

A Simple jQuery Slideshow

2011-01-01T18:27:00.000-08:00

For starters, our main goal should be keeping the markup as clean as possible:

Now let’s use CSS to position the images on top of each other and bring the active image to the top level with z-index:

#slideshow {

position:relative;

height:350px;

}

#slideshow IMG {

position:absolute;

top:0;

left:0;

z-index:8;

}

#slideshow IMG.active {

z-index:10;

}

#slideshow IMG.last-active {

z-index:9;

}

Due to absolute positioning, we need to define the height of the slideshow DIV. Also, notice that we defined three different z-indexes—we will manipulate these soon using jQuery.

For the slideshow animation we are going to switch between each photo at a set rate. So let’s start by writing a function that brings in a new photo on top of the last active image:

function slideSwitch() {

var $active = $('#slideshow IMG.active');

var $next = $active.next();

$next.addClass('active');

$active.removeClass('active');

}

$(function() {

setInterval( "slideSwitch()", 5000 );

});

Here we set a JavaScript interval to call slideSwitch() every 5 seconds. Then slideSwitch() applies the CSS class ‘active’ to bring the next image to the top of the stack. Since we will select the images more than once within slideSwitch(), we define the variables $active and $next for selector performance.

Next we should incorporate a fade animation. For a gallery like this, fade in and fade out are identical, but let’s not forget to think about what we fade against:

function slideSwitch() {

var $active = $('#slideshow IMG.active');

var $next = $active.next();

$active.addClass('last-active');

$next.css({opacity: 0.0})

.addClass('active')

.animate({opacity: 1.0}, 1000, function() {

$active.removeClass('active last-active');

});

}

$(function() {

setInterval( "slideSwitch()", 5000 );

});

We start by applying the ‘last-active’ class we defined earlier. Since ‘.last-active’ falls after ‘.active’ in the stylesheet, the z-index of 9 takes priority, and the top image drops back a level. Next, we set the opacity of the new image to 0 so that we can fade it in using the animate() function. Finally, we attach a callback to remove the z-index classes from the previous image when animate() completes.

Although our slideshow is working well, we should make it more robust by building in some default variables. First, let’s define a default active image, in case we need to put less stress on the back-end. Also, we can use defaults to make the gallery animation loop.

function slideSwitch() {

var $active = $('#slideshow IMG.active');

if ( $active.length == 0 ) $active = $('#slideshow IMG:last');

var $next = $active.next().length ? $active.next()

: $('#slideshow IMG:first');

$active.addClass('last-active');

$next.css({opacity: 0.0})

.addClass('active')

.animate({opacity: 1.0}, 1000, function() {

$active.removeClass('active last-active');

});

}

$(function() {

setInterval( "slideSwitch()", 5000 );

});

We first define a default image for the $active variable, which interestingly enough needs to be the last image on the stack. This is because through absolute positioning, the last image appears on top, and we need to start with it if we want to avoid any flicker.

For the loop it is pretty simple: all we have to do is point the $next variable to the first image once it has gotten to the end of the line.

If you want to improve this function, try setting the animation speed with a variable so the main slideshow function can be thrown into the core and left alone. Also, this slideshow is easily converted to support DIV’s instead of IMG’s—try programming a slideshow with more content.

Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including Reputation Management, Social Media Marketing, Email Marketing, Website Conversion Metrics and Mobile Phone Application Development. Please contact Prachar@ymail.com to learn more.

How to Add Slideshow in Blogger?

2011-01-01T07:14:00.000-08:00

Adding Slideshow to your blog can be a fun way to draw visitors or to promote your art or photography for a business blog. Here's how to add one to your site. Note that as of today, Jan. 01, 2011, there are still bugs in the Slideshow program; but read on for some suggestions for overcoming those bugs. They're easy and work like a charm.

Instructions

Log on to your Photobucket album.

Create a "subalbum" (if you haven't already) by uploading photos that you'd like for your Slideshow. Note-- do not choose the "create a Slideshow" option in Photobucket.

Keep your Photobucket page open for later use.

Log on to Blogger in another window.

Go to "Dashboard."

Click "Layout."

Click "Add gadget."

Click "Slideshow."

Title your Slideshow and then choose "other." Keep this window open.

Go back to Photobucket and at the bottom of your "subalbum" in the left hand corner it will say "public feed" and "album feed."

You want to right click on "album feed" to open it in a new window. If you click on "public feed" it will create a Slideshow of all of your Photobucket images.

Copy that URL.

Go back to blogger and paste that "subalbum" feed address into the box that says "feed."

Preview the Slideshow.

Save changes. You're done.

Create a Free Slideshow tripwow.tripadvisor.com/slideshow

Create free stunning videos from your travel photos in minutes

Auto Publish Your Blog dlvr.it

Distribute Your Blog to Twitter Fast. Easy. Free. Schedule Posts.

Plugin For Blogs - Games dailygame.org

Automatically post a new flash game to your blog every day

Get Twitter Followers twiends.com

Get twitter followers on this novel new service. No auto-tweeting.

BACK LINKS - Weak links or strong links?

2011-01-01T06:15:00.000-08:00

This is a question that raises a lot of debate among the SEO and internet marketing communities. Some argue that it is far better to work on building lots of links that perhaps have lower power, whilst others feel that gaining a few very powerful links is the way to go.

As I have quite a lot of experience in of link building I thought I would give the pros and cons of both type of link and explain which I think is best.

Weak Links

It is not actually that easy to define what makes a link strong or weak, but for the sake of this article we will consider a weak link to be any link from a site with a PageRank of under 3 and have less than 1000 links pointing to its domain.

I realise this is a bit of a crude generalization, but it gives an rough impression of the kind of links I am talking about.

Pros:

These links are often easier to build than powerful links, meaning more can be gained in the same space of time.
With less powerful links it is often easier to link to deeper pages on your site, thus helping power distribution and the ranking of pages lower in the site hierarchy.
It is often easier to acquire your anchor text of choice when building weak links, and this is important when trying to rank for your desired keywords.
As weak links are quicker and easier to build, you can gain links from many more independent domains compared to when building powerful links. Domain spread of links is very important.

Cons:

Weak links don’t pass a great deal of link juice to your site.
Weak links can often look spammy, despite whether they are have been acquired by white-hat or black-hat techniques.
Weak links are more likely to drop off over time as the sites linking to you have a greater chance of shutting down or being redeveloped.
Weak links are easier for your competitors to match or acquire for themselves.

Powerful Links

For the sake of this article will class powerful links as having the opposite traits as weak links. That is to say any link with a PageRank of 3 or more, and over 1000 back links.

Pros:

These links pass more link juice to your site. This power is then more likely to spread to deeper pages and help you rank for a wider spectrum of keywords due to increased authority in the eyes of search engines.
More powerful links tend to provide more traffic than weak links as the sites linking to you are by definition often more authoritative and more popular.
Powerful links not only help increase your site-wide ranking ability, but they also improve you perceived trust, making you less likely to be penalized for any Grey-hat activity.
Powerful links are less likely to be removed than weak links and are harder for your competition to acquire.

Cons:

Powerful links tend to take more time to procure meaning you get less of them for your efforts.
More powerful websites are less likely to provide a link to deeper pages in your site and some do not provide anchor text links.
Because powerful links pass more link juice and have a larger effect on site power, when they are removed for whatever reason, the negative ramifications tend to be larger for your site.

So there you have it, a summary of the strengths and weakness of strong and weak links. So what you may ask is my concluding advice? Well, perhaps rather predictable I suggest garnering a mixture of the two.

It is very difficult to build links to every page of your site so powerful links are useful for enhancing the profile a little for all your pages.

However, when you are trying to rank very specific pages for certain keywords, lots of weaker links can often do the trick due to multiple instances of targeted anchor text links.

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36,000 DO-FOLLOW Blogs with Good Google Page Rank

2010-12-31T23:29:00.000-08:00

HAPPY AND PROSPEROUS NEW YEAR

MY NEW YEARS GIFT TO FELLOW SEO'S

All blogs listed here are "DoFollow. We invite you to visit these links, read their messages and make sure to leave your comments with a link to your site / blog. This will greatly increase the number of links to your site / blog, which in turn make a positive impact on its ranking and traffic.

ta-nehisicoates.theatlantic.com/archives/2009/12/these_metal_fingers_be_holding.php|7
movabletype.com/blog/2009/08/if-youre-going-to-be.html|7
ta-nehisicoates.theatlantic.com/archives/2009/12/open_thread_at_noon_134.php|7
televisionwithoutpity.com/telefile/2009/12/twop-10-people-wed-never-heard.php|7
ta-nehisicoates.theatlantic.com/archives/2009/12/open_thread_at_noon_133.php|7
ta-nehisicoates.theatlantic.com/archives/2009/12/wow_the_virtual_and_the_real.php|7
ta-nehisicoates.theatlantic.com/archives/2009/12/this_is_why_they_think_youre_racist.php|7
pbs.org/nbr/blog/2009/12/fed_leaves_rates_low.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+pbs%2Fnbr-blog+%28nbr-blog%29|7
movabletype.com/blog/2009/08/what-exactly-do-men-want.html|7
accuweather.com/mt-news-blogs.asp?partner=netweather&blog=Lundberg&pgurl=/mtweb/content/Lundberg/archives/2009/12/saturday_snow_s.asp|7
chicagobreakingnews.com/2009/12/teen-fatally-shot-in-south-shore-home.html|7
chicagobreakingnews.com/2009/12/jury-to-decide-if-convicted-murder-gets-death-penalty.html|7
bizbox.slate.com/blog/2009/12/its_the_season_the_retirement_1.php|7
politics.theatlantic.com/2009/12/palins_boycott_copenhagen_op-ed_annotated.php|7
chicagobreakingnews.com/2009/12/1-person-injured-in-north-side-fire.html|7
newscientist.com/blogs/shortsharpscience/2009/12/today-on-new-scientist-18-dece.html|7
newscientist.com/blogs/shortsharpscience/2009/12/rumours-that-first-dark-matter.html|7
newscientist.com/blogs/shortsharpscience/2009/12/where-is-happyville-usa.html|7
newscientist.com/blogs/shortsharpscience/2009/12/where-is-happyville-usa.html?DCMP=OTC-rss&nsref=online-news|7
artsjournal.com/anotherbb/2009/12/sam-collects-including-chinese.html|7
businessinsider.com/21-things-that-became-obsolete-this-decade-2009-12?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+businessinsider+%28The+Business+Insider%29|7
blogs.thenational.ae/in_the_black/2009/12/resources-ride-again.html|7
blogs.thenational.ae/beep_beep/2009/12/the-revolution-is-5-years-overdue-may-possibly-be-televised.html|7
businessinsider.com/21-things-that-became-obsolete-this-decade-2009-12#did-we-forget-anything-23|7
meganmcardle.theatlantic.com/archives/2009/12/how_big_a_problem_is_moral_haz.php|7
meganmcardle.theatlantic.com/archives/2009/12/senate_preparing_for_cloture_o.php|7
businessinsider.com/21-things-that-became-obsolete-this-decade-2009-12|7
meganmcardle.theatlantic.com/archives/2009/12/personal_finance_1.php|7
artsjournal.com/anotherbb/2009/12/all-those-moments-will-be-lost.html|7
businessinsider.com/15-worst-states-for-entrepreneurs-2009-12|7
readwriteweb.com/archives/content_farms_impact.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+readwriteweb+(ReadWriteWeb)&utm_content=Google+Reader|7
blogs.sciencemag.org/scienceinsider/2009/11/key-physicists.html|7
current.newsweek.com/budgettravel/2009/12/where_are_you_going_in_2010.html|7
readwriteweb.com/archives/content_farms_impact.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+readwriteweb+%28ReadWriteWeb%29|7
blogs.sciencemag.org/scienceinsider/2009/12/british-science.html|7
blogs.physicstoday.org/update/2009/11/seeing-cosmic-ray-sources.html|7
blogs.sciencemag.org/scienceinsider/2009/11/super-collider.html|7
blogs.sciencemag.org/scienceinsider/2009/10/russian-expats.html|7
blogs.sciencemag.org/scienceinsider/2009/10/its-on-god-part.html|7
artsjournal.com/pianomorphosis/2009/12/rattle.html|7
boingboing.net/2008/07/23/zittrains-the-future.html|7
current.newsweek.com/budgettravel/2009/12/where_are_you_going_in_2010.html?wpisrc=newsletter|7
readwriteweb.com/archives/content_farms_impact.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:%20readwriteweb%20(ReadWriteWeb)&utm_content=Google%20Reader|7
blogs.sciencemag.org/scienceinsider/2009/11/elephants-1-ast.html|7
tpmcafe.talkingpointsmemo.com/2009/12/18/yes_i_can_be_excited_about_this_bill/|7
tpmcafe.talkingpointsmemo.com/2009/12/17/what_is_in_the_health_care_bill/|7
tpmcafe.talkingpointsmemo.com/2009/12/18/an_alternative_to_the_mandate/|7
blogs.adobe.com/scene7/2009/04/the_trend_is_your_friend_consi.html|7
business.theatlantic.com/2009/12/another_real_estate_bubble_--_in_china.php|7
businessinsider.com/10-industries-that-will-be-destroyed-in-the-next-decade-2009-12|7
accuweather.com/mt-news-blogs.asp?partner=accuweather&blog=Meteomadness&pgurl=/mtweb/content/Meteomadness/archives/2009/12/historical_big_daddy_of_a_storm_heads_towards_long_island.asp|7
accuweather.com/mt-news-blogs.asp?partner=accuweather&blog=Astronomy&pgurl=/mtweb/content/Astronomy/archives/2009/12/new_exoplanet_kuiper_belt_object_1.asp|7
blogs.sciencemag.org/scienceinsider/2009/12/what-can-obama.html|7
blogs.sciencemag.org/scienceinsider/2009/12/to-promote-scie.html|7
tpmcafe.talkingpointsmemo.com/2009/12/18/help_pass_the_best_health_reform_bill_but_pass_the/|7
food.theatlantic.com/corbys-fresh-feeds/checking-it-twice.php|7
blogs.adobe.com/scene7/2009/04/how_jcpenney_brings_merchandis.html|7
blogs.adobe.com/scene7/2009/04/costeffectively_integrate_vide_1.html|7
blogs.adobe.com/scene7/2009/03/video_production_how_low_can_y.html|7
newscientist.com/blogs/shortsharpscience/2009/12/copenhagen-diaries-and-then-th.html|7
scienceblogs.com/pharyngula/2009/12/randi_responds.php|7
businessinsider.com/products-of-the-decade-that-completely-flopped-failure-2009-12|7
newscientist.com/blogs/shortsharpscience/2009/12/copenhagen-climate-talks-break-1.html?DCMP=OTC-rss&nsref=online-news|7
artsjournal.com/foot/2009/12/cubism_jonah_bokaer_inside_the.html|7
businessinsider.com/why-asia-makes-the-west-look-like-the-stone-age-2009-12|7
prospect.org/csnc/blogs/tapped_archive?base_name=oh_matt_taibbi&month=12&year=2009|7
businessinsider.com/henry-blodget-what-a-colossal-mistake-2009-12|7
businessinsider.com/the-best-performing-markets-of-the-decade-2009-12|7
blogs.nature.com/news/thegreatbeyond/2009/12/the_lhc_gets_colliden.html|7
businessinsider.com/the-best-performing-stocks-of-the-decade-2009-12|7
businessinsider.com/tech-deals-decade-2009-12|7
newscientist.com/blogs/shortsharpscience/2009/12/copenhagen-climate-talks-break-1.html|7
blogs.ocweekly.com/navelgazing/a-clockwork-orange/superhero-science-is-finally-s/|7
blogs.miaminewtimes.com/crossfade/2009/12/little_beard_this_heart_electr.php|6
correspondents.theatlantic.com/cristine_russell/2009/12/canaries_in_the_climate_change_coal_mines.php|6
readwriteweb.com/archives/datagov_captchas_get_political.php|6
blogs.adobe.com/insidepdf/2007/09/xml_documents.html|6
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blogs.harvardbusiness.org/haque/2009/09/is_your_business_innovative_or.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+(HarvardBusiness.org)|5
blogs.harvardbusiness.org/haque/2009/09/is_your_business_innovative_or.html?loomia_ow=t0:s0:a38:g26:r19:c0.000908:b28018786:z6|5
blogs.harvardbusiness.org/kanter/2009/09/fall-like-a-lehman-rise-like-a.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+(HBR.org)|5
blogs.harvardbusiness.org/kanter/2009/09/fall-like-a-lehman-rise-like-a.html|5
blogs.hbr.org/trapani/2009/11/how-to-take-a-creative-micro-s.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness%2Ftrapani+%28Gina+Trapani+on+HBR.org%29|5
blogs.hbr.org/trapani/2009/11/how-to-take-a-creative-micro-s.html|5
boingboing.net/2008/03/04/london-cops-declare.html|5
blogs.hbr.org/tjan/2009/11/a-script-for-entrepreneurial-s.html|5
blogs.hbr.org/trapani/2009/06/master-the-art-of-working-with.html|5
boingboing.net/2007/11/09/condo-ass-claims-cop.html|5
blogs.hellomagazine.com/fashionfoiegras/2009/12/1-aston-martin-cufflinksfrom-tm.html|5
artsjournal.com/pianomorphosis/2009/08/in-one.html|5
blogs.hbr.org/watkins/2009/10/in_the_talent_war_the_ceasefir.html|5
boingboing.net/2007/12/11/best-buy-threatens-b.html|5
blogs.hbr.org/sviokla/2009/12/swimming_in_data_three_benefit.html|5
blogs.hbr.org/taylor/2008/05/why_zappos_pays_new_employees.html|5
boingboing.net/2008/04/07/for-love-of-water-in.html|5
blogs.hbr.org/silverman/2009/07/ace-the-interview.html|5
blogs.hbr.org/sviokla/2009/09/intuit_mint_and_the_power_of_s.html|5
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blogs.hbr.org/tjan/2009/07/search-wars-twitter-versus-goo.html|5
blogs.hbr.org/taylor/2009/06/the_10_questions_every_change.html?cm_mmc=npv-_-TOPICEMAIL-_-JUL_2009-_-STRATEGY1|5
blogs.hbr.org/taylor/2009/06/the_10_questions_every_change.html|5
blogs.hellomagazine.com/fashionfoiegras/2009/12/prefall-collections-2010-report.html|5
bilerico.com/2009/11/michelle_obama_-_what_a_woman.php|5
bilerico.com/2009/11/erotic_gay_comics_-_superman_never_looked_this_goo.php|5
bilerico.com/2009/11/needed_a_better_definition_of_bigotry.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BilericoProject+%28The+Bilerico+Project%29|5
bilerico.com/2009/11/the_horrible_truth_about_gay_marriage.php|5
bilerico.com/2009/11/needed_a_better_definition_of_bigotry.php|5
bilerico.com/2009/05/what_do_adam_lambert_lady_gaga_and_johnn.php|5
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bilerico.com/2009/06/us_government_apologizes_to_frank_kameny.php|5
bilerico.com/2009/10/top_10_out_gay_male_pop_stars.php|5
bilerico.com/2009/09/top_10_stores_to_pick_up_gay_men.php|5
bilerico.com/2009/12/transgender_a_disease_that_doesnt_exist.php|5
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bilerico.com/2009/12/upon_further_reflection_and_deliberation.php|5
blogs.hellomagazine.com/fashionfoiegras/2009/12/stocking-stuffers-these-are-actually.html|5
blogfordemocracy.org/2009/12/georgia_fails_to_hear_gideons.html|5
squidoo.com/bestseoinahmedabad
bilerico.com/2009/12/building_the_lgbt_alliance.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BilericoProject+%28The+Bilerico+Project%29|5
bilerico.com/2009/11/why_gay_marriage_is_the_end_of_the_world_or_the_qu.php|5
bilerico.com/2009/12/building_the_lgbt_alliance.php|5
bilerico.com/2009/12/enda_in_the_purple_tunnel_of_doom.php|5
bilerico.com/2009/12/dc_approves_same-sex_marriage.php|5
blogs.hbr.org/hbr/restoring-american-competitiveness/2009/10/outsourcing-isnt-a-problem-for.html|5
blogs.hbr.org/hbr/restoring-american-competitiveness/2009/10/services-can-produce-a-bright.html|5
blogs.hbr.org/hbr/restoring-american-competitiveness/2009/10/outsourcing-is-high-techs-subprime.html|5
blogs.hbr.org/hbr/restoring-american-competitiveness/2009/10/according-to-gary-pisano-and.html|5
blogs.hbr.org/hbr/restoring-american-competitiveness/2009/10/can-we-break-the-tyranny-of-qu.html|5
blogs.hbr.org/how-to-fix-business-schools/2009/03/are-business-schools-to-blame.html|5
blogs.hbr.org/how-to-fix-business-schools/2009/04/a-hippocratic-oath-for-future.html|5
blogs.hbr.org/hmu/2008/11/hiring-for-emotional-intellige.html|5

Do mail me for more, if needed

Three Web-Based Mind Mapping Tools

2010-12-17T17:07:00.000-08:00

Mind mapping, originated by Tony Buzan, aims at capturing what’s going on inside your head. In his video, Buzan calls it a “swiss army knife for the brain” and makes all sorts of claims about how you should do it in order to get your mind absorbed and intrigued in the ideas you’re mapping.

There are a bunch of desktop tools for mind mapping including the no-cost Java-based FreeMind, the popular and very expensive MindManager from Mindjet for both Windows and Mac, and ConceptDraw’s MindMap, also for Windows and Mac. For devoted mind mappers, it’s probably worth your time–and maybe some money too–to get a feature-rich tool on your desktop.

If you only mind map occasionally or if you want to collaborate in real-time with your colleagues, maybe you’d rather use an online mind mapper or brainstormer such as bubbl.us, Mindomo, or MindMeister. These tools don’t conform to Buzan’s principles of mind mapping in all respects, which call for free form curving branches and multiple colors, as shown in the hand-drawn mind map here, created by Graham Burnett. However, they’re still useful for collecting your thoughts, taking notes, or sharing your ideas with your colleagues.

bubbl.us

Billed as “the simplest way to brainstorm online,” bubbl.us doesn’t claim to support full-blown mind mapping. This Flash-based offering suffers from what you sometimes see in Flash applications–overuse of gradients and animated effects, but at least you can turn the effects off. The keyboard access is not entirely intuitive; hitting enter to create a new child node and tab to create a sibling node works well enough, but I wanted to use the arrow keys to move around the diagram and couldn’t. Also, the diagram moves around as nodes are drawn, disrupting the flow of thought. You can pick up the diagram and recenter it, but it will just start moving again as you add nodes.

bubbl.us is early in its development and understandably rough around the edges. It has no import/export capability yet but does offer printing and sharing. Nodes are colored according to their level in the hierarchy, which makes sense if you’re creating an outline–and that’s probably how you ought to consider bubbl.us, as a graphical outlining tool less than a mind mapping or brainstorming tool.

Mindomo

Mindomo is aiming after the full mind mapping gestalt. It supports the curved connections favored by Buzan, though they are not organic and free form as Buzan suggests. Features include hyperlinks, rich text notes, customizable colors, and import from MindManager. The free version is ad-supported. Mindomo is based on Adobe’s Flash technology like bubbl.us.

You can customize the look of your mind map with different typefaces, line styles, and colors. However, drag-and-drop layout of nodes doesn’t seem to be available–you can only drag and drop nodes to connect them to a different parent. You can, however, choose from a variety of layout styles, which provides for some customization of the display.

Mindomo’s keyboard access is unusable for those on a Mac, because it uses the insert key to add child nodes–but Macs don’t have one. This is a strange choice of key because even on a Windows machine “insert” doesn’t mean “add something new.” It toggles between overwrite and insert mode in applications like word processors. However, arrow keys work to navigate through the nodes and the enter key can be used for adding siblings.

Unfortunately, one of the key benefits that you’d hope a web-based mind-mapping tool would provide is collaborative map building, the ability for two people to edit a map at the same time, and Mindomo doesn’t offer this yet

MindMeister

Unlike the first two tools mentioned, MindMeister is Ajax-based, meaning it’s been implemented with HTML and JavaScript and doesn’t require a third-party player to run within a browser. Because it doesn’t have the fancy graphical effects of Flash available to it, the default display is more about the information you’re capturing and less about shapes and gradients and animated effects. In my mind, this is all to the better, but some users may want more visual excitement with their mind mapping.
MindMeister provides all the basic features you might look for in a web-based tool of this sort. I found the keyboard access mostly intuitive. The tab key adds a child, the enter key adds a sibling, and arrows navigate around the diagram smoothly. Saving happens automatically with no action required of the user. Nodes can be repositioned using drag and drop. You can share with write or view-only access. It offers import from FreeMind and Mindjet’s MindManager, as well as export to an RTF outline or a GIF image.

Conclusion

These tools don’t really support Tony Buzan’s free-form organic and colorful mind mapping techniques, but they can still be useful if you’d like to capture what you’re thinking about in a visual form.

MindMeister, with its smooth keyboard access, information-dense display, and export-to-outline capability, is my favorite of the three. I have a number of invitations to the beta; leave your email here if you’re interested in trying it out.

Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

Don’t Cheat Your Business by Going Cheap On SEO!

2010-10-27T21:16:00.000-07:00

Are you a bargain hunter? I am. I'm always looking for the best deal, the cheapest price and the least expensive... whatever. If you're like me, that frugality carries over into just about all areas of your life, including searching for an SEO company. But one thing that bargain shoppers tend to find out the hard way is that sometimes the best deal isn't always the best deal. In fact, the bargain often turns out to cost you more in the long run.

But before I get into the details of SEO bargain hunting, let me first give you a real-life story of non-SEO bargain hunting that went right, only to turn into a disaster.

Several years ago we needed some concrete work done around our house. We received quotes from a handful of contractors and found one that was about half of what everybody else was charging. We hired them, they came, did their work and the end result was fantastic.

The next year we needed some additional concrete work so we called the same guys. Again, they came and did a masterful job. Then the next summer, we had one last batch of concrete work (and some minor landscaping) to be done and again, we called the guys who were cheap and had done great work for us in the past. This is where the nightmare began. The new concrete work, next to some of the old, didn't match. It was almost like a completely different kind of concrete was used, which made it obvious that this was two separate works done at different times (and no, I'm not just talking normal wear and tear here.) I didn't make a big deal out of this, but it gets worse.

When they put in the landscaping, they failed to reroute the yard drainage. So instead of the sprinkler system draining down around the house and to the street, it drained under the new concrete pad they put in. Now, whenever the sprinklers run on one side of the back yard the water drains to the other side, under the new concrete work, and then it filters out, creating a small pond of stagnant water. In our attempts to get them to come out and correct the matter, we kept getting promises of days and times, all of which were broken. Then we could no longer get a hold of anybody and could only leave voice messages.

It was a few months later that we found out that their contracting license had recently been revoked, and they were no longer in business.

We had two great experiences with the contractor in question. It was only the third go 'round where things went sour. In thinking about that, I realized that it had to happen sooner or later. This company worked for years giving quotes that could not support a legitimate business. It should have tipped me off when their kids were out there helping them pour concrete when they should have been in school!

While the work they did for the first two years was great, somewhere along the way they began to cut corners and leave work unfinished, or worse, in a problematic state. In hindsight, this was inevitable.

Those that provide bargain SEO services will ultimately be forced to go in one of two directions. They either increase their fees in order to support the business and their ability to provide quality work for their clients, or they'll begin to cut corners, not and/or implement strategies that are counter-productive in the long run.

It's nice to think that you've found an SEO provider that can optimize your site for a very limited budget. You may even have a good experience with them for a time, but sooner or later you're going to find your situation radically changing, either with higher prices or lower quality work, which comes with non-timely responses to your concerns and sometimes even search engine penalties.

Be aware of low-priced SEO services. That's not to say that high-priced SEO is an automatic guarantee of quality, but with discount SEO’s, it’s a good bet that somebody is underpaid, which means that they won't put their full efforts into their work. And if they are not underpaid, well, then you'll get exactly what you're paying for.

With SEO it makes sense to shop for quality over cost. Your business is far more important than a patch of concrete, it's your livelihood. Don't cheat yourself by going cheap on SEO!

Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

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13 SEO footprints Best Avoided!

2010-10-26T02:32:00.000-07:00

Lots of people go on about footprints and how to avoid them, well there are oodles of things that the bad people (Google) can do to find your sites, which you may or may not be linking together in a sneaky fashion.

I have seen Data in Star Trek and I get the idea that patterns can always be found. In this case Google and Data are the same, trust no one, least of all them..

The footprint should not only be the concern of the "Blackhat SEO", it should also be part of what the cleanest of clean SEO’s look into. Why is that, well Blackhats anticipate losing sites, but when your real site goes MIA it can be very teary eyed times.

Also with all your competitors snooping around, you don’t want them seeing what works, if you can help it or let them know that you may be behind some good ranking.

I have seen grown men nearly cry (the big Jessies is what I am saying and sticking to it) when losing, a lot.

Now this is not an exhaustive list, just the sort of thing I would be looking for in my clients SEO programs or link networks etc etc., before I get bored or have to take my dog out for a leak. The dog is ticking!

1. Whois details. If you are daft enough to buy all your interlinked sites with the same whois info you have done a major faux pas. Sorry to say, I would reckon that Google has access to all whois, with their history too. If they say they don’t have access it, it is your duty to not believe them and assume they do. I would, if I were them sneakily buy this info, they have lots of cash and this is a cold war of sorts. Bad search results can make share prices drop! Vary NS, registrants, have legit whois info. You need real for real sites, as you can get that letter from Nominet saying you are not real.

2. Loose lips sinks ships. If you tell no-one or not many people about your stuff you can’t get it outed or investigated. A friend of mine has some amazing rankings and pushes the boundaries. But loads of us know his sites so we can look at what he is doing and maybe recreate it. If he never told us who his client was we would not have mooched around in the SERPs to find his stuff. If you value your private cutting edge stuff, keep it that way. That means, not sneaking a link from a performing site for your own private stuff (cheeky!) or getting that not really needed foot link.

3. Same templates. Using the same designer or free templates might not be the best thing in the world. I like to adapt (ahem) other people’s templates to remove footprints of links home. Naughty I know, but hey no-one is going to die, it is not brain surgery is it? To mix it up fella, keep it random. I suggest using different designers as even when told they need to be different some designers flip things around with CSS and an image change but 99% of the template is it the same.

4. Coding footprints or Onpage footprints. Ok obvious stuff like saying the same thing on all your sites (simple example) can find your whole set of sites. Taking it a stage deeper and on a similar line to CSS faux pas below.

5. Same CMS. If you always use the same CMS, or blog or whatever, well you don’t need me to tell you more do you?

6. URL structures. Always using the same structure, be it folders or html, htm, underscores etc will be a big obvious no no. I have seen sites in sectors I watch and I know who owns them before I even check it out thoroughly.

7. Same webserver techs. Well this is more or a mixing it up thing. You work it out.

8. Same IP blocks. If you always put your sites on the same IP start looking at new Cat C’s (or whatever it is called these days). You have seen the IP command in MSN I presume. That’s what we have access to. To be uber safe maybe try and hunt down different Cat B’s.

9. Stupid linking. Linking back to one source or even worse heavy cross linking could get you dinked. You need to ringfence those suites of sites, so if you do get a direct hit, you only lose a %, not the whole lot.

10. CSS naming conventions. Always using the same naming id’s and class’s could get you a good shoeing. The argument that lots of people may use them and they can’t kill everyone is not a good one. Why? because they don’t just nuke everything, they could build up a pattern, a number of black marks, to piece together the whole story, then you get a kicking.

11. Same onsite monetization. Yes sites need to make money, but making $2 a week for some cack feeder site and losing a whole network is not worth it. If you are daft enough to put Adsense on all the sites, at least make sure you have several accounts. Which is not that easy and requires serious discipline not to let them know.

12. Crazy surfing patterns. What do you check out on a daily/weekly basis, do you do nutty things like SERPS checks using WebPosition Gold? Or maybe other things like flick home to Google after looking at your sites with the Toolbar installed or being logged in. Whilst they say they may never use that data, it was a long time until MediaBot was acknowledged as doing some indexing. To me that always seemed obvious, but what do I know?

13. Avoiding others peoples footprints. Keep this one short, if you buy links, how good are they. Are there lots of other links going from the pages to 100% different things? Best maybe not take those links, you could get entwined in a web of shit.

Ok, well that’s it for now, there are lots more things to look out for, but not sure if I want to out them, as I would like to keep something back. You could always offer me money to tell you.

Cheers for now

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What are SEO Footprints?

2010-10-25T00:53:00.000-07:00

If you’re serious about SEO, you need to spend some time learning about footprints, how to not leave them, and how to detect them. A SEO footprint is the imprint you leave on the internet that can be used to trace your activity through various sites. It can be used to locate multiple accounts and multiple sites you own. If you’re an SEO tech, this is important. A footprint is an obvious sign of search engine manipulation and can be used to by Google or competition to rip apart your network.

So How Are Footprints Created?

Basically, not enough variety. No creativity. Being lazy.

Do you use the same theme on several sites you own? Do you have the same link in the footer on every site? Use the same anchor text or wording on every site? Do you get links in the same places for all of your sites? All of your sites on the same server? All sites have open WHOIS?

Starting to get the point? All of that kind of stuff can be detected by a smart SEO tech. We might backtrack your links and notice you’re getting sitewide links on 20 different sites with the same anchor text. we check them out and they’re all BANS or all Wordpress or all directories. A quick IP check shows that they’re on the same server. We check out the WHOIS and they have the same owner … And We've busted their network. We look for a pattern they use, then do a search on that pattern. If we can do this, you can bet Google can too, especially if they’re tipped off.

How Can You Find Footprints?

To Find You Competition’s Links Go to Yahoo

linkdomain:site.com -site:site.com
Find Backlinks for Given Keyword

linkdomain:site.com “make money online” -site:site.com

Find Backlinks from Footprinted Software

linkdomain:site.com “Powered by Build A Niche Store” -site:site.com

Find Backlinks from .info Domains
linkdomain:site.com +site:.info -site:.com -site:site.com

Find Backlinks from .info with Keyword
linkdomain:site.com “make money online” +site:.info -site:.com -site:site.com

Find Back Links From .info with Footprinted Software
linkdomain:site.com “Powered by Build A Niche Store” +site:.info -site:.com -site:site.com

So, those are just a couple of searches that can be used to locate and track your competition’s footprint. You can use a variety of combinations and keywords to location various sites your competition is using to get links.

What Are You Looking For?

All of the above searches return hundreds of links, but what are you looking for. You’re looking for links that do not appear natural. These may be footer or sidebar links. These may be tons of links with the same anchor text. This could be a lack of variation in themes. Once you find this, you can check out the IP and WHOIS information to determine the owner.

Once you’ve found a few footprints your competition uses, you can locate sites on their network. Then continue the process on their network sites to find even more sites. They might be link laundering and layering their network sites to hide them. Its possible to work your way back pretty far if they don’t make effort to mask their footprint.

Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

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Killer Tips to Building Effective LinkWheels That Drive Laser Targeted Traffic by IndSEO

2010-10-09T14:54:00.000-07:00

LinkWheels can be very powerful if you know how to use them correctly. This short article is going to show you some essential tips you can use to make more powerful LinkWheel systems.

First, lets take a look at what a LinkWheel is. A LinkWheel consists of several "properties." These properties link to each other and to your "money site" or the page you are trying to promote. The properties themselves generally consist of web 2.0 sites, article sites, and video sites.

Here are a few quick tips to help you build your own LinkWheel:

Do not close your LinkWheel. A closed LinkWheel is when you have a set of LinkWheel properties that complete a circle. Google can detect these LinkWheel systems and may flag them as link manipulation. This could result in a Google slap. Instead, make sure your LinkWheels are open.

A great way to make sure your LinkWheels are not closed is to use a free online mind mapping tool that you can use to draw out your LinkWheels and interlink them randomly. Once you visualize your LinkWheel you can write out in a notepad which property connects to the next.

Do not use six properties! Using six properties in a LinkWheel is effective, however, you should be building more advanced LinkWheel systems to really make your LinkWheels even more effective. When I make LinkWheels I usually start with eight properties.

Why?

Because everybody else starts with six. I want to get a leg up on the competition any way I can so I start with eight and add more properties if needed. Some LinkWheels will require 16 properties while others may only require eight. Find a number that consistently works for you and stick with it.

Update your LinkWheel content. Yea, that's right - you SHOULD update your LinkWheel content on a regular basis. This will keep it fresh and help your sites gain more authority. Your LinkWheel will naturally grow stronger this way.

Do not get me wrong - its not like your blog that you update every other day. Think of it as more of a twice a month type of chore. This will help you tremendously in the long run.

Sometimes properties in your LinkWheel will start to develop into their own money making sites. When this happens you can seriously leverage the power of your LinkWheel to generate massive traffic and ultimately generate a lot more money.

And what's the point of all of this? Well, to drive traffic to your website to make money of course!

Learn my methods for driving massive traffic to your website right now.

Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more.

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How to Set up a Link Wheel?

2010-10-07T07:34:00.000-07:00

Currently, there are many different types of individuals that make use of various schemes as a means of ensuring that their website can do very well in a search engine. One such type of techniques that is used by many is the link wheel. Here is the great one of the greatest schemes to get backlinks as each of the websites that are being used in the construction of such a link wheel are displayed on different C class IP addresses. Consider the following example.

192.132.14.2 And

192.132.14.3 Here both the address are located on different D addresses which is of no use whereas

192.132.14.2 And

192.132.15.2 is located on different C class IP addresses which can help the link wheels.

When you decide to go ahead and start building any such a type of link wheel, what you have to remember is that it is best you start with any types of those website that have a very good relevancy in the world of web 2.0. Always it is best that you create a website that is within the very same niche. Once you have managed to make web 2.0 pages such as Squidoo or Hub pages, what you have to remember is that you have to go ahead and create some type of content for the website. If you created an article at Squidoo, the next thing that you would have to do is to go and create another page at hub pages or vice versa. Now comes that very important part of you having to interlink these two pages together. Now what you will have is two pages on the internet with one page linking to the next. The next thing that you can do is to either completely close the link or continue building more pages like this. Everyone has a different opinion on which is the better of the two alternatives. If you are planning on going on and closing your link wheel, what you have to remember is that all that is left is for you to go ahead and link it back to the main site. In other words, you have gone ahead and created a wheel that links on and on.

Instead of simply going ahead and closing the wheel, another special option that you can choose is to go ahead and continue the wheel. This is very essential as you will now be creating multiple websites that now link to each other, with the first website linking to your hub pages page. Building such types of links is very vital and important as you can be sure that your overall backlink value tremendously
increases.

Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

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How to avoid the SEO link building scam

2010-09-18T16:09:00.000-07:00

Link building isn’t easy. It takes time and effort to research and create the links that will make a difference to your ranking. And it’s not the number of links that matter, it’s the quality of those links. Much better to have one link from a respected site than 1000 inbounds from spammy free-for-all directories.

There are however any number of companies who do sell link building services. Some are very good but most are a waste of time. What’s worse is the way they market their services, fail to deliver and scam you out of a wodge of cash.

Three that have come to my attention are FirstFound, Linkbuilding.net and It’s Cold Outside. They have a convincing sales pitch but behind all the fine words are a bunch of serfs churning out some very dodgy links.

So how do they do their link building?

One common method used by link building companies is to set up a whole bunch of microsites and use them as link farms. This can get you penalised by the search engines. Use a link checking site like linkdiagnosis.com to discover what they have done. I did this for one client and discovered a link for jewellery in a blog post on heart disease. The actual post had over 70 links to a bunch of unrelated sites.

Another link building method is to add a so called ‘resource layer’. This is essentially a bunch of links to sites in their portfolio. Often not relevant to your content, these links do nothing for your reputation and are likely ignored by the search engines. So make sure they haven’t slipped in a set of irrelevant links to your site.

A more recent scam is ‘social bookmarking’ and related activities. It’s all a big con that the search engines have got wise to. The idea behind social bookmarking was to make public those sites you recommended. But like all good ideas the SEO scammers now flood the bookmarking sites making all those links just about worthless.

Directory submission is another waste of time and particularly favoured by the SEO companies in India. The search engines have regular purges on directory links, you will know when it happens because everybody relying on these links for their ranking complains that their websites have fallen off the ranking perch.

Forum spam is another game played by the link builders. There are a number of methods employed the most common being the new member asking a question to which another new member replies with a handy link to the site they are promoting. These post invariably get deleted within an hour or two so it’s a pointless exercise.

Blog commenting is another waste of time. Most blogs have no-follow links in their comments so those that do allow the links to be followed are spammed to death.

There are many more ways there scammers will link build for you. Not one of their methods is any good and just about everyone who has been caught out has seen their ranking drop like a stone.

It’s a life sentence you can’t escape

If you do get caught then it’s a real bugger to extract yourself from the mire. There appears to be a minimum 12 month contract that requires all sorts of hoops to jump through in order to cancel. And even those that have been successful in cancelling the contract have still found money being taken from their account.

Those unable to get out have seen their ranking drop because of the link building and it has proved almost impossible to track down which links have been created. One company selling cleaning products discovered a link on an Asian sex-change website!

Best advice if you are caught by the snake oil salesman, contact your local trading standards, they quite like investigating this sort of thing.

Don’t get fooled again

The moral of this story, don’t employ any ‘SEO’ company who promises wondrous results on Google. If they don’t even consider optimizing your site then it means they are going to use their automated link building machine. And Google hates this.

So when FirstFound or It’s cold Outside ring you up, just ask them where your site is ranking at present. They won’t know the answer because they have just been given a company name and a phone number to call. It’s a scam.

And if you don’t believe me, here are a few forum threads:

http://www.ukbusinessforums.co.uk/forums/showthread.php?t=69774

http://www.webworkshop.net/seoforum/viewtopic.php?p=61314

http://forums.digitalpoint.com/showthread.php?t=747055

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How to make the googlebot love your website!

2010-08-27T04:29:00.000-07:00

The Googlebot is a very sophisticated computer program. It is a search engine spider that scours the Internet and inspects web sites in order to have them ranked according to Google’s standards. It’s “job” is to look at your web page, make a few notes and then report back to Google, who in turn give your page a ranking.

In this article I’m going to tell you a little about how to attract the Googlebot to your website and how to make sure it’s happy with what it finds. Think of it like this: The Googlebot needs love too.

1] Read Google's Webmaster Guidelines: Most of Google’s algorithms (search rules) are really secret; we can only guess what they are. Their guidelines are very simple and precise, however. Following their guidelines can’t “hurt” your site's ranking and Googlebot will “enjoy” its time with your website. Disregarding their guidelines can and probably will hurt you and your website in the long run.

2] Make the links in your site text links: Google says: "Make a site with a clear hierarchy (structure) and text links. Every page should be reachable from at least one static text link."

The native language of the Googlebot is text; this is not to say that you cannot make your site really pretty and fill it with lashings of Java Script and Flash but you MUST have regular text and standard text links. Usually you can achieve the desired effect by having extra navigation menus based on standard text links.

3] Give every page a complete and meaningful title: This is also directly from Google's Webmaster Guidelines. Have a look at Rule #1.

The "title" tag is supported by every web creation tool out there, and goes in the header of a web page. Make sure your title is not just a list of keywords and that it is related to the actual content of the page. Google can and will check that, before deciding on your page's 'relevance' and fate...

4] DO NOT place important text inside images: Google says: "Try to use text instead of images to display important names, content, or links. The Googlebot doesn't recognize text contained in images."

It is very tempting to create images with text inside them, for the very simple reason that you are not limited to the very few font options that basic HTML allows. Also, different browsers tend to display things differently nowadays, so it is much easier to create a text image, which will be shown consistently and not worry about styles, operating systems, etc. Unfortunately, the Googlebot doesn’t like this one bit...

5] Use descriptive "ALT" tags: The "ALT" tag is used as a text alternative for images and image links and was designed so that text browsers do not just display a generic 'Image' for every picture link you might have. If all your links say 'Image', how would a potential visitor know what they are?

Make sure that the text description is meaningful and accurate. If the "ALT" tag only says "display", that is what Googlebot will see and index. If the tag says something like "example of a tradeshow display design", that is certainly more useful to the information-hungry Googlebot.

6] Use meaningful descriptions for links: Whether you use picture links or text links, please use meaningful text inside your tags so that Googlebot can associate that text with that link.

In other words, if you intend to put a link to a set of sample coffee mugs promos, say something like "link to samples of Y.O.U.R. branded coffee mugs", not just "coffee mugs", or even worse, "click here for pictures". Never use link text like "read more" or "go here" or "download it", "click here", "don't click here". Googlebot will not understand what you mean...

7] Use a "description" tag for every page: Include a "meta name="description" content="[insert your site's description here]" tag in your page header to summarize your site. Use a meaningful one or two sentence description and certainly do not keyword spam.

Even better, include descriptive text on the site's front page where users can actually read it. It is this text will appear as the description for your site in Google results.

You should place more important content higher in the page than less important content in a page. The Googlebot does categorize text on a page based on it's position, text at the bottom of a page is considered less relevant.

8] Use robots.txt: Google says: "Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled."

This almost ancient and very standard mechanism for directing well-behaved robots like the Googlebot will allow you to specify places where the robot is not welcome, for whatever the reason. You might want to keep the robot away from your cgi-bin directory and other places you maybe don't want available to the entire Googling population of the world. Remember this is a guideline, not a barrier; robots that are not programmed to comply will ignore it. So, use the robots.txt to guide the noble Googlebot but not for any real security enhancing reason.

9] Make a sitemap: Google says: "Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages."

A site map is just a page on your website where you guide your users through the structure of your site. The most basic form of sitemap is a page that lists all of your pages, with a brief description and a link - ALL TEXT, of course; the Googlebot cannot read sitemaps that are not in plain text. When you make the sitemap, follow all the rules above and don't forget that the purpose of the sitemap is to guide your human visitor.

10] Google Webmaster Tools: You should also check out Google Webmaster Tools 101, a great way to find out why Google is or is not listing your website in its search results.

Contact us for your SEO / SEM needs.

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10 Lies Freelance Copywriters Like to Tell You

2010-07-30T15:41:00.000-07:00

Could it really be possible that some freelance writers would lie to you, saying whatever it takes to snag your business, justify their exorbitant fees, and turn you into a submissive client who does whatever they tell you?

Well… yeah.

It’s sad, but in the years I’ve been in the business, I’ve seen companies burned, stung, robbed, and strung out by unethical copywriters who couldn’t care less about them. To them, you’re just a walking ATM machine, and they lay awake at night, figuring out how to press all your buttons.

I know because my clients have told me. Sometimes, they tell me because the lie worked, and they’re thinking about taking their business away from my firm, but lots of times, it’s the opposite. They know it’s a lie, but they just can’t figure out how.

As much as some freelance copywriters would like to believe it, business owners aren’t stupid. You know when someone isn’t being straight with you. Maybe you just need someone to verify it, and so that’s what I’d like to do.

It’s ironic for me, a freelance copywriter, to be writing on the lies told within our field – but who better to reveal their lies than someone who’s right in the thick of it?

And here’s why: they make the honest ones look bad. Plenty of copywriters operate with full integrity, but when we have to struggle with a reputation given us by less ethical writers… well, it’s time to fight back.

Here are 10 of the most common lies copywriters like to tell. Take a look, so you’ll be ready:

1. “Every project is unique and I can’t quote you until I know more.”

Every project is unique, true, but top copywriters wouldn’t be where they are today if they didn’t have a good idea of ballpark rates and averages. Most top copywriters display their rates in plain view – they have nothing to hide.

Anytime you see this line, you can be sure that you’re dealing with either an inexperienced writer who isn’t sure of what to charge or a sleaze who is out to charge an arbitrary rate based on how much they think they can squeeze you. Either way, you can do better.

2. “I need to know your budget before I can quote.”

Why? So you can take all of it?

Writers who ask for your budget before giving you a quote are usually trying to figure out how much you can afford, or who want to push you just over your budget so they can get more out of you.

The good writers? They’ll either try to find a solution that fits or say they’ll be there to help when you do have the money saved up.

And they’ll never ask you for your budget.

3. “I’m qualified, because I have a degree in English literature.”

While having a degree is nice, those English lit degrees aren’t any measure of quality copywriting. They’re actually pretty useless where copywriting is concerned, because the field has far more to do with sales and marketing than with literature. Truth be told, most top copywriters don’t even have degrees.

Degrees don’t matter. Results do. The good copywriters aren’t going to show you their credentials; they’re going to show you what they’ve achieved for other clients, and they’ll tell you about the results they can get for your business.

4. “I had to quote high because of the time I’ll need to write this.”

Want to know a dirty little secret?

Top copywriters produce fantastic copy in minutes. The actual writing doesn’t take much time at all, and no copywriter worth his or her salt charges on an hourly basis. High rates are high because of the writer’s skills, experience, reputation and ability to get results. Good copywriters charge that much because they’re that good, not because they’re that slow.

A writer who justifies high rates with high hours is trying to make you think he or she is slaving away for days. It might be true, it might not, but the bottom line for you is that you expect results, and a copywriter whining about time doesn’t help you get them.

5. “Your email hit my spam folder.”

This time-stalling trick isn’t just used by copywriters – it’s the perfect excuse for anyone who wants to avoid dealing with you, for whatever reason. Maybe they’re running behind and can’t deliver on time. Maybe they don’t feel like making changes you’ve requested.

Whatever the reason for wanting to stall, the spam folder provides an easy excuse. Your communication disappears as if it never existed, and by the time the copywriter says, “Oops, I’m sorry,” it’s just too late.

The good copywriters? They know business, and they know that regular spam checkups is just part of the routine – no one’s email gets lost.

6. “I’m booked, so I can only squeeze you in if you pay a rush fee.”

This is pure psychological manipulation, and it works very nicely. A perception of being in demand makes you want the copywriter more, thanks to the magic of social proof.

The really in-demand copywriters don’t play these games. They don’t squeeze anyone, because they don’t need to. They have plenty of work, they’re not interested in filling up their plate, and they can afford to tell you that you have to wait your turn. Which you should do – it saves you money, and the results are worth it.

7. “You get what you pay for.”

Yeah, maybe, if we’re discussing cars. But when it comes to freelance copywriting, there’s no such yardstick. You’ll find high-priced, poor-quality copywriters ready to take advantage of you and you’ll find just as many low-priced, fantastic copywriters ready to get you results.

Unscrupulous freelancers use this “get what you pay for” routine to elevate themselves and make you feel cheap. This influences you to hire them to show you aren’t a skinflint Scrooge.

But real copywriters? They simply point you to substantial portfolios and testimonials that prove they’re worth every penny. They don’t need to make you feel bad, and they don’t want to.

8. “All you need to make sales is great copy.”

That’s just silly. If great copy was all we needed to make sales, we could do away with websites, marketing campaigns, driving traffic, providing good customer service – there’s just no need!

Uh… no.

The best copy in the world won’t do anything for your sales if you don’t have a clear plan, tools, resources, tactics and strategies in place to draw in potential customers, convey trust and credibility and get their eyes on the page so they start to read. It’s just one piece of a successful business.

9. “This copy will sell anyone.”

Any copywriter worth his QWERTY knows this is a crock. You can’t write copy targeting “anyone” – good copy is crafted to reach specific people with specific problems. It’s laser focused on the ideal customer, and it repels anyone else.

Unscrupulous writers won’t ask questions about your target market, and the result is that they won’t sell much to anyone at all, including your ideal customer. They’ll miss all the crucial elements of good copy, like hitting the right pain point, addressing concerns, providing convincing benefits and drawing in your ideal customer to a sale.

10. “I know what I’m doing, and if you’re smart, you’ll trust me.”

This is meant to position them as an authority, but as anyone knows, people who feel the need to point out they know what they’re doing probably don’t know what they’re doing at all. And frankly, if you weren’t worried before, the statement “trust me” certainly raises an important question in your head: “Can I?”

The answer is… probably not.

Self-confidence in skills and knowledge is something that’s easily communicated and nearly tangible. You don’t have to be told – you can clearly see the copywriter knows exactly what he or she is doing without that person even saying a word.

Does a copywriter asking you to trust them guarantee they are shady?

No, but it’s another red flag. None of the lies we’ve covered here are enough by themselves to condemn anyone, but put several of them together, and it should set off warning bells. The slimiest copywriters use each of these lies intentionally, and having a collection to watch for, it should be easy for you to spot them.

Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

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Plus One! Google Adds Another Match Type - IndSEO

2010-07-30T15:24:00.000-07:00

Google's latest targeting feature is the release of the new modified broad match. This new match type gives targeting results that are in between phrase match and the original broad match, but is more closely related to phrase match.

As many advertisers know, broad match can be quite risky, and sometimes not produce the most desirable ROI's. Modified broad match can help advertisers get more impressions and show for more variations than phrase match; however, reduce the number of unwanted irrelevant impressions associated with standard broad match.

The new match type is annotated with a + sign in front of the word that is to be modified. It's important to note that if you are currently using mostly broad match keywords, switching to modified broad match will most likely significantly reduce impressions.

Here is an example of how this match type works:

Regular Broad Match: Buy Makeup
Matching Examples: Buy Cosmetics, Cheap Makeup,

Modified Broad Match: +Buy +Makeup,
Matching Examples: Buy Maekpu, Buy loreal makeup

As you can see above, modified broad match will match you to misspellings, spelling variations, singular/plural variations, and stemmings (e.g., "floor/flooring", "Italy/Italian"); however, not to synonyms as regular broad match does.

If you are going to modify more than one word in the phrase, make sure you put a space in front of the plus symbol.

Correct Annotation:
+Buy +Makeup

Incorrect Annotation:
+Buy+Makeup

If you do not put a space, Google will ignore the plus symbol and treat the keyword as standard broad match!

Here is Google's official announcement of this new match type.

Here at ROI we look at modified broad match as another tool to have more control over your keywords, and squeeze more value out of your advertising dollar. Also, if you are currently only running your keywords in phrase & exact match, then using modified broad match is a great way to increase traffic without having to worry about the increased risk of irrelevant traffic incurred by many broad match searches. This feature is currently available to all advertisers in the US & Canada.

Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

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5 ways to give your website an SEO boost! - IndSEO

2010-07-30T02:41:00.001-07:00

Search Engine Optimization is not an easy task. It takes a lot of time and work in order to make a real difference. This article is just to give you a jumping off point and to give you some ideas to improve the SEO on your website.

1. Search engines love text. Make sure your web pages are optimized using keywords & phrases specific to your business in the content of the page. Avoid keyword stuffing (having a large number of keywords all over your page). Your site will be penalized by Google for this. Keyword density should be somewhere between 3%-5%. The way to figure this out is:

Keyword Density Percentage = Number of Primary Keywords / Total Word Count x 100

2. Build links to your site. You can submit your business info to many directories online. Get a listing on internet yellow pages. Yellowpages.com, yellowbook.com & dexknows.com are some examples of the internet yellow page directories. There are several other websites you can get listed on as well including- dmoz.org, local chamber of commerce website & yahoo.dir. These are a great place to start.

3. Optimize your Title Tag using keywords specific to that page. Your Title Tag is the first (and often only) line of text a person will read when click on a search result. 65 characters is all you have to work with. Make them count! This helps with you On-Page SEO.

If your company is well-known, using your company name as your title is the best course of action. However, for the rest of us, using descriptive words would be better. Examples of this are: “Real Estate – Ann Arbor, MI” using place name in order to rank higher within local SEO or using your business name after the description, helping to brand your business “Internet Marketing Company | Indigo Media Consulting”.

4. Blog! Blogs are an excellent way to drive traffic to your website. You can sign up on websites such as blogger.com for free or you can add a blog sub-domain ex. blog.yourcompanyname.com or www.yourcompanyname.com/blog.

5. The Description Meta Tag sits directly below your title tag on a search engine result page. 150 characters is all you have to describe your business. Make them count! The Description tag is another area that will help with On-Page SEO.

The best way to use this space is to give a brief idea of what your company is about. If you are a Real Estate company (sticking with the theme), it’s important to build trust with your clients. Information about how long you’ve been in business is a great way to make people feel comfortable. It may be a client that is looking for Commercial Real Estate..you don’t want to limit yourself to just Commercial but entering Commercial | Residential | Lot or Land, would be a great way to get all 3 services and not take up as much space describing them all.

Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

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Twitter Marketing for Business - by IndSEO

2010-07-29T15:14:00.000-07:00

This article is on Twitter Tools. There are many tools available that enable you to track, organize & schedule (among other things).

HootSuite – There are so many things you can do with this application, its ridiculous. From importing your Twitter lists, adding columns to multi-task, and the ability to schedule tweets make it an indispensable tool. You have the ability to integrate other Social Media as well such as Facebook.

Twaitter – Like HootSuite and TweetDeck, this is another great tool that has a lot of stuff going on. Scheduling tweets, following feeds, translating and soon will have statistics integrated into the application.

TweetDeck – Desktop, iPhone, iPad, iPod Touch…Download it to any of these. TweetDeck has the ability to work with additional Social Media sites as well such as Foursquare, Google Buzz, Facebook, MySpace, & LinkedIn. Manage conversations, avoid spam, create, share, organize, schedule…the list goes on and on. If you don’t have this applcation, you should. Download it now!

TwitPic – If you’re thinking this application has something to do with using pictures, you’re completely wrong! Ok, kidding. You can upload pictures and post them with your tweets. This can be a pretty effective business tool. Pictures say a 1000 words and Twitter only let’s you have 140 characters. You do the math.

Twitterific – This Twitter client is for the Apple lover’s. It works specifically with the Mac and iPhone. The neat thing about Twitterific for the iPhone is it keeps a time line, allowing your followers to see where you are.

TwitterCounter – This application shows you the rate of your Twitter growth. Basically, it graphs out the growth of your following, which is pretty cool. In the last 3 months, my Twitter following has grown over 300. I love my Tweeple! (Yes, thats a real word to describe Twitter followers.)

TweetStats – TweetStats is another one of those pretty obvious Twitter apps. It graphs out your tweet timeline, tweet density, who you reply to, etc. Its a colorful site and recommend using it.

Chirpstats (formally Twitterless) – Ever wonder who stops following you? Here’s how you find out!

Twellow – This is like the Twitter version of the Yellow Pages. Use it to help find other Twitterer’s that are in similar industries.

TweetBeep – If you are familiar with Google Alerts, this works the same way but for Twitter. You can use this application to find out if people are talking about your company, you & specific keywords.

Trendistic – Find out the current Twitter trends, see who is talking about them and use this information to start conversations.

Collecta – Quite interesting. Use Collecta to make real-time searches to retrieve stories, comments, videos, photos & updates. It’s a search engine for Twitter.

If you haven’t heard about many of these sites, you have a lot of catching up to do. Each of these are extremely powerful in their own ways. Now, if only we could get someone to make a Super Twitter to cover all of the functionality of the above listed sites.

Although they don’t have it yet, there is a website that combines every Twitter app you can think of and many I’m sure you never knew existed. It’s called oneforty.com. If you haven’t already, check it out!

Want to integrate Social Media into your marketing plan? Visit us today to get started.

Prachar is the owner of IndSEO, A Indian based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

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Increase Your Onsite SEO in Few Simple Ways by IndSEO

2010-07-29T01:02:00.000-07:00

Whilst looking through a number of websites and peeking at other web designers websites it came to my attention how many people are not even doing the very basics of onsite SEO.

I am great believer that if your onsite SEO is upto scratch your well on the way to the battle that is search engine rankings.

There are thousands of web designers some are very good with knowledge in most areas of website design, some are very good at the design but know little about the correct way to structure a website and simple ways to promote it, I was quite surprised how many website owners were never informed of little simple things they could do them self to improve their website rankings.

This is what triggered the idea to write this simple blog that hopefully will help others increase their website ranking and move a bit further up the search engine ladder.

If you are a web designer this will also help you if you have limited knowledge of onsite SEO.

Point 1 – Choosing your keywords

Ok so you have a new website and want to quickly start getting traffic and making money from your new site, will this happen, well it’s quite unlikely without the correct promotion, the best way to get straight to the top of google is Adwords but without advanced knowledge of Adwords this can be very very expensive with less income that your profit margin.

One simple way to gain higher results is by choosing your keywords cleverly.

Think of your website like this, imagine the largest forest in the world, now double it, yes its pretty big, possibly 25 million trees or more some very mature and towering above the rest, now imagine your website in the middle of all this forest, and ask someone to go and find it, unless they know exactly where it is (Domain Name) its not likely they are going to find it.

There’s a simple way to reduce the size of this, many people aim for the big keywords straight away, lets use Kitchens as an example, 27,700,000 results highly unlikely your going to get up to the top of Google quickly, so the first tip is to reduce this and aim for a less competitive keyword or more importantly key phrase, you can instantly cut the amount of results down to under 1.8million results by targeting affordable kitchens, you can also use Google keyword tool to get keyword ideas and see how many searches each month and also the competition on the keyword, I personally look at the number of results returned for a keyword search in Google.

Ok so you now found your key phrase your going to start with, the reason I say aim for a less competitive key phrase is to try to gain higher results quicker and start progressing with a few orders, really impress with them and before you know it people will start to recommend you, maybe link to your website, write reviews, (Ask happy customers to do this for you) before you know it your website will start to gain credibility in the search engines in preparation of moving onto more competitive keywords.

Point 2 – Correct Meta Tags the Basics

Its amazing how many people fail on this simple point, meta tags are important, the Meta Title is one of the first thing search engines look at, but don’t make the mistake of trying to cram lots of keywords into it. Using our Example of Kitchens see the 2 samples below.

WRONG – Company Name, kitchens, modern kitchens, white kitchens, pine kitchens, usa kitchens, quality kitchens

There are 3 main issues with a title like this, one is over usage of one keyword and the other is its far too long and messy

CORRECT EXAMPLE – Affordable Kitchens | Quality UK Kitchen Supplier | Company Name

Many people make the mistake of adding the company name first, unless people will be searching for it there is not much point of making it the start of your meta title short simple meta titles will be much more effective.
Meta descriptions are what display in the search results, don’t make the common mistake of writing just for keywords, and remember this is what people will read in the search engine so at the same time as getting your keyword in there make sure it will attract clicks.

Example: Affordable kitchens from Quality USA Supplier, Company Name supply quality affordable kitchens to the public and trade with exceptional customer service.

Remember don’t over do it with the keywords.

Meta Keywords – Not really too important as Google stopped taking them into account a while ago however some search engines still use them so add a few but again don’t repeat to many times something short simple will do. EXAMPLE; affordable kitchens, kitchens, UK Supplier, White, Pine, Gloss try to use keywords that are also featured in the page or they will have no effect.

TIP: Make sure all the meta descriptions are unique to the page across your website, search engines wont rank a page if it has duplicate meta tags.

Point 3 – The Code

Ok now you have your meta descriptions sorted, have a look at the website code reducing the code in the page will help, check css styles and javascript or in external files where possible, use XHTML coding where possible, by keeping to code to a minimum you will increase the code to text ratio, this is probably something you will only be able to achieve if you are a confident website designer but you should be able to ask your web designer to advise on this.

There are many coding techniques that help the ranking of a website, correct usage of Header tags are one of them.

The H1 tag is the next big place to get your keywords, I recommend getting the H1 tag as close to the start of your website code as possible, again don’t cram it with keywords or waste it on something like Welcome to my website.

Sample H1 Tag might be: Affordable Kitchens from Company Name.

You can also use other tags further down your page for titles of various sections these are H2, H3 tags again you can use these wisely with your keywords.

Ok so you got meta covered and header tags, another very obvious one but so many people miss it is correct alt tags on images, search engines can’t read the content of an image so you need to give it an alt tag, again you will need a bit of HTML knowledge to do this but make sure each image on your website has a ALT tag, use the keywords but don’t use the same one over and over, use variations, search engines are very clever now and understand different variation and meanings to the keywords so use them wisely.

Link Titles: I’m sure you have seen before when you hover over a link in a web page it comes up with a little description of the landing page, this is called a title tag, again very simple to add with html knowledge, this will increase the credibility of the link whilst also adding strength to the keywords of your website. Remember use short descriptions, for example the Home Page link, don’t just title it ‘Home’ use ‘Affordable Kitchens Home Page’.

These are a few basic techniques to better coding for on-site SEO, now we will look at page content.

Point 4 – the Content

By far the best way to have quality content is to get a professional to write it, but we all know sometimes budgets don’t stretch to this so when writing your content think about it for a while and come up with some drafts, take into consideration the following.

You want to get your keywords in but not too often it starts to read wrong, remember your not just writing for search engines you also need to impress your website visitors.

A web page with 2 images and one paragraph of content won’t have great effect, the more content you have the better try to add as many good content rich sections as possible, don’t just write for search engines write to attract your visitors too.
Highlighting keywords and linking, this is another good technique but again don’t over do it, if you have a paragraph which has the words affordable kitchens then make it bold text and link it to the page in your website that has more information remembering to add your link title.

Finishing the web page with your keywords, this is something I have always considered important, you started your web page with the keyword in the meta title, you added it in the H1 Tag, now the search engine spider has reached the bottom of the web page so make it the last thing it sees too. At the end of the website footer, add the key phrase again – example footer might be. Copyright: Company Name, Affordable Kitchens UK link the words affordable kitchens uk back to the domain name of your website.

Point 5 – Using Google and Sitemaps

Depending on your website you can use free tools from Google for monitoring and promoting your website and products, the first step is to setup a Google webmaster account you will need to add your website and add a bit of HTML code to your web page or load a html file to your server to verify the site. From here once your website is indexed you can monitor a number of things, from sitemaps to errors found by the search engine spider when processing your website, once you have setup your webmaster account create an XML Sitemap, there are a number of free websites that will do this for you I recommend this one xml-sitemaps.com. Copy the code and save it as an xml file and load to your server, follow the instructions in Google webmasters to verify the sitemap, this will not only tell Google about your website but it will tell them about all the pages in your site.

Google Analytics – This is a great tool to monitor the website traffic, conversions if you are using adwords for ecommerce websites, keywords people used to find your website plus many more great monitoring features, signup and follow the instructions, make sure you add the analytics code to all the pages you want to track.

Google Base – If you have an ecommerce website Google base (or Shopping) is a free service, more on this topic can be found in this Blog, this is a great way to quickly get traffic if your products are competitive prices.

Ok so you have now followed the basics of onsite SEO, the next step is to start getting your links out there, a number of great social websites are now available that cost nothing to use so make the most of them, forums, social networks are all free great ways to get your website out there, more on this will come in another blog for off site Search Engine Optimisation but here are a few sites that will get your started. Twitter, Linked In, Facebook, MySpace, UK Business Forums, A1 Business Forums.

Good luck with your website design and search engine optimisation and I hope you found this blog helpful, if you would like any help or advice on web design or search engine optimisation feel free to contact us at prachar@ymail.com

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21 Great SEO tips from Goggle’s Matt Cutts.

2010-07-25T17:46:00.000-07:00

This is a compilation of stuff Matt Cutts has said historically, minus some of the more recent stuff. I decided I'd dig backwards and document some of the older stuff. I dated it accordingly. Here it is:

1. http://www.mattcutts.com/blog/dashes-vs-underscores/

Matt recommends using dashes over underscores to delimit words in urls. 2005. Google does not algorithmically penalize for dashes in the url despite the fact that some have raised it as a possible heuristic for spam detection. I think WordPress pretty much precludes this anyway. 2005.

2. http://www.mattcutts.com/blog/seo-mistakes-sneaky-javascript/

Google takes action on individual instances of spam when they find it, but they focus on creating better algorithmic solutions. He states that he would not recommend using sneaky JavaScript redirects because your sites may get nailed in the near future. 2005.

3. http://www.mattcutts.com/blog/whats-an-update/

Google updates their index data — including backlinks and PageRank all the time. However, they export and publish new backlinks and PageRank data approximately every three months. New backlinks and PageRank are meaningless — it is not an update. The information is likely already factored in for awhile before you see it. 2005.

4. http://www.mattcutts.com/blog/seo-mistakes-nearly-hidden-text/

Hiding text using similar colors and background colors can actually be worse than using the same colors. Using “#EEEEEE” instead of solid white on a solid white background can look worse — as if you’re trying to hide it. I suspect this is a heuristic for detecting hidden text. 2005.

5. http://www.mattcutts.com/blog/q-a-thread-march-27-2006/

If you sell links, Matt says you should use link condoms. Otherwise your reputation may fall. I assume this means they will devalue your outbound links. 2006.

6. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/

Googlebot can only crawl the free portions that non-subscribed users can access since it does not log in. Therefore, be sure to excerpt material in the free version that that offers value. Vanessa Fox. 2006.

7. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/

If you must use Flash, you must also make an HTML version available as well. Block the Flash version from the crawlers with a robots.txt file. Vanessa Fox. 2006.

8. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/

Use user-friendly URLs like "african-elephants.html," and not "343432ffsdfsdfdfasffgddddd.html." Don't overdo it either — african-elephants-and-their-habitats-etc-etc-etc-etc.html. Vanessa Fox. 2006.

9. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/

Assign unique, descriptive "title" tag and headings to every page. Vanessa Fox. 2006.

10. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/

Minimize the number of redirects upon hitting a URL. Vanessa Fox. 2006.

11. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/

Minimize the number of URL parameters — 1-2 parameters if possible. Vanessa Fox. 2006.

12. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/

Don’t use a parameter named “id=” in a URL for anything other than a session ID. Otherwise, it may not be included in the index. Vanessa Fox. 2006.

13. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/

Earned-links are earned and given by choice. Google does consider buying text links for PageRank purposes to be outside our quality guidelines. Vanessa Fox. 2006.

14. http://www.mattcutts.com/blog/google-analytics/

Blackhat SEOs may be leery of using Google for analytics, but regular site owners should be reassured. Vanessa Fox. 2006.

15. http://www.mattcutts.com/blog/text-link-follow-up/

Google’s is against selling/buying links, and Matt indicates they are good at spotting them — both algorithmically and manually. Sites that sell links can lose their trust in search engines. 2006.

16. http://www.mattcutts.com/blog/seo-mistakes-spam-in-other-languages/

Google is focusing on detecting spam in other languages in 2006 — Italian, Spanish, Chinese, etc. 2006.

17. http://www.mattcutts.com/blog/seo-advice-discussing-302-redirects/

External (domainA -> domainB) 302 redirects are largely treated as 301s now. 2006.

18. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/

Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages — www.example.com vs. example.com vs. www.example.com/index.html. Since all these urls are different, a web server could return completely different content for all the urls above. When Google “canonicalizes” a url, it tries to pick the best one and elimintes the others. To help Google, link to resources on a site consistently, and use 301 redirects to enforce it. 2006.

19. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/

Do not use the URL removal tool to remove domain.com if you are worried about URL canonicalization and have both domain.com and www.domain.com in the Google index. This will remove the entire site. 2006.

20. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/

Search engines can perform canonicalization for things like keeping or removing trailing slashes, upper vs. lower case, or removing session IDs from bulletin board or other software. 2006.

21. http://www.mattcutts.com/blog/sitemaps-interview/

404s (Gone, but may reappear) are treated the same as 410s (Gone, but will not reappear). Most web masters use 404s as 410s anyway. 2006.

Following these tips will probably help you rank better, so long as you actually trust Matt Cutts. I'd assert it's wise to approach some of his advice with skepticism, since I'm sure Google gives him guidelines as to what he can actually say, but following the advice above won't get you into any trouble.

Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

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Title Tag Optimization - IndSEO

2010-07-25T04:51:00.000-07:00

When a search engine crawls a website, it scans several areas in order to determine what the site is about. These areas include the URL, Title Tag, Description & Keyword Meta Tags, Heading Tags & Content. For the purposes of this article, we will be focusing on the Title Tag.

The Title Tag is the first thing someone will see from your website on a search engine result page (SERP). Like a first impression, it can persuade or dissuade them from visiting your website. Titles are not just what you see on a search engine result page. Titles are used as a default for bookmarks, they show up on a minimized browser and can be seen on the browser itself at the top of a web page. The following is a list of best practices for Title Tag Optimization.

Keywords

When you first started SEO for your website, you should have compiled a list of the best keywords for your site. If you haven’t, check out Google’s keyword tool. Using keywords that best describe the content of your website should be strategically placed throughout the web page. Keywords in the Title Tag will increase the relevance of your web page when someone searches for those keywords. Be careful not to use too many keywords in your title. That’s called stuffing and it can penalize your rank.

Title Length

Title tags are typically between 60 & 70 characters, which equals to about 7 words with spaces at most. If you go over the amount of characters allowed, someone searching for your keywords will see part of your Title Tag followed by an ellipsis or “…”. It may not seem to make a difference but giving a full picture of what your website is about will show the searcher how relevant your website is to their search.

Creating A Unique Title

Title’s should be different for each page. Since the information on each of your web page’s will change, so should your title. If you are using a template or copying the layout of one page to another, it’s easy to make the mistake of forgetting to change the title & meta tags. Make sure you check these areas before going live.

Including Your Company Name

This is really up to you. If you are working on branding your company or your company is a well known brand, it can be helpful in building your brand or with brand recognition can increase sales. In personal experience, when doing a search for a specific product or service, you will often time find websites that may be informational but not somewhere I can make a purchase. I like both, informational sites where I can make a purchase, so I will choose websites that have their business name in the title tag. I know what I’m getting.

Stop Words

Stop Words are words that are filtered out before or after processing of natural language. These include who, and, the & if. To view a more complete list check out webconfs.com’s list of stop words. Most search engine’s ignore these words and should be avoided as much as possible in order to ensure relevance. Understandably, you will need to use these words on occasion but you should try to minimize the amount of use.

Dividing Your Title

There has been some discussion on the best way to divide a title. There really is no right or wrong way to divide your page title however, there are a few common practices. Commas & dashes are the most commonly used to separate keywords/phrases. A vertical bar is sometimes used to separate the keywords and business name.

Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

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Learn the Latest in SEO Techniques and Apply them as Required.

2010-07-23T14:46:00.000-07:00

One of the fastest growing marketing is the use of search engine optimization or SEO. Think about it, how the use of the Internet today to search for things they need in relation to the use, for example, the yellow pages? There is a cool viral video marketing Google vs. Yellow Pages that can shed light on this question of fact.

If you own a company that has a website, or even without it, you should get the program, unless they are registered. Without a website? Time to start one if you want to take advantage of SEO. Already have a website, but not SEO? It's time to jump on the learning of SEO is very easy to learn but it takes time and dedication. You know what they say, can not rush perfection.

An introduction to how SEO, first begin by understanding the terms you want to get ranked. Then you can optimize your site using those keywords. You can then make some page optimization by creating a link to your site using the same keywords. There are many more steps and procedures to see if you really want your site to rise through the ranks. Therefore you must be on your toes when it comes to learning SEO techniques and best version available.

SEO can be simple or it can be complicated. It's really up to you what direction you want to take, but to learn the latest SEO techniques will always help your case. There are tons of SEO experts there, and it will be good for you to grow as a practitioner SEO if you learn from them. Although the techniques they use vary from user to user, it is also about how you can build your SEO campaign. Many live with SEO simple, while others prefer stand up to challenge and make the journey difficult. But do not let the complicated word confuse you. Being complicated does not mean it is difficult, it just means it takes a little more work.

So whether you are an SEO newbie, or a seasoned SEO expert, learning the latest SEO techniques will keep you on your toes and give you a leg up no matter what. A boost to your business is almost always recommended. So utilize SEO to its maximum and watch your profits rise.

So if you are a SEO beginner or an experienced SEO expert, learning the latest SEO techniques shall keep you on edge and give you a leg up on anything. To promote your business is almost always advisable to keep abreast on the new techniques and practices. Then, use the maximum SEO and watch profits rise.

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Why hire an SEO writer? What can an SEO writer do for you?

2010-07-23T04:27:00.000-07:00

On the World Wide Web, it is not only your potential customers you need to convince that your company is the best. You also need to convince the search engines that bring your website to the customers' attention in the first place. An SEO (Search Engine Optimization) writer is an expert in the inner workings of these search engines and knows from experience and research how to strategically create content that increases your website's ranking.

The higher your website's ranking with search engines like Google or Yahoo, the higher your website will appear on a list of search results. The consumer will rarely look past the first or second page of those search results - so coming up on the tenth or eleventh page is almost as bad as not coming up at all.
The goal of the SEO writer is to get your website to appear at the top of all relevant search results so that more potential customers are driven to your website - which means more potential income for you!

The Tools of an SEO Writer

The experienced search engine optimization writer has a wide array of tools in his or her arsenal to help increase your website traffic:

• Well-placed, relevant keywords: Using just the right amount of relevant keywords in the right places in your website content will also draw the right kind of attention from search engines. What these search words are, where they are placed and how often they are used are all crucial in yielding the desired results.

• Avoiding outdated and overused keywords: The lack of relevant keywords or the use of outdated keywords can demote your website in the search engine's eyes - as can the overuse of the right keywords. If you have broken any of these rules, search engines will disregard your website as junk and push it right to the bottom of the pile - no matter how beautifully designed and informative your website may be!

• Proper formatting of keywords: Strategic formatting of keywords can also be used to help draw even more attention to your site and further improve your search engine rankings.

• Meta Description Tags: For every website, there is a 200-word description of the site which search engines may use to determine whether or not your site is relevant to a particular search string. The SEO writer knows how to phrase keywords properly within this description for maximum results.

• Articles, Press Releases and Newsletters with Deep Linking: Generate even more interest in your website by hiring a search engine optimizing to produce a series of articles, newsletters and press releases for distribution on the Internet. The writer will include many links back to your website, which will help bring potential customers right to your door!

• Taking Advantage of Current Events and Trends: The savvy writer knows that bringing current events into the mix is a sure-fire way of generating even more interest in your website. For instance, after a certain major event, the writer might write an article which references this event. This way, your website will benefit by being included in a search string executed by millions of Internet users.

• Keeping Web Content Fresh, Accurate and Up-To-Date: Search engines like websites with quality, dynamic content. The experienced writer knows how to capitalize on this fact by updating the site regularly with new, informative and relevant information, as well as making sure that all basic content is accurate and up-to-date.

• Website Analytics: By studying the activity around your website, the writer can better determine what is working well - and what is not. What consumers want can change on a daily basis. Keeping abreast of these changes is easier to determine by studying these analytics.

When so much of today's business world is conducted over the Internet, hiring an experienced, quality SEO writer is an essential ingredient for your success!

Trust prachar of IndSEO to deliver your needs

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IndSEO: How to Find an SEO Expert? By IndSEO

2010-07-22T03:38:00.000-07:00

IndSEO: How to Find an SEO Expert? By IndSEO: "When looking for an SEO company its important to do your research carefully, its very easy to claim to be an SEO expert but not everyone has..."

How to Find an SEO Expert? By IndSEO

2010-07-22T03:28:00.000-07:00

When looking for an SEO company its important to do your research carefully, its very easy to claim to be an SEO expert but not everyone has the skills, experience and ability to work on your website. Sometimes it can be difficult to make a decision, but hopefully the tips below will help you decide.

Read independent reviews

Reading numerous independent reviews significantly lowers the bias and provides more honest information about SEO companies. If you know how to look for reliable and independent reviews, you can get a lot of information from them. By just browsing through, you can extract enough experience-based results like consistency of support, waiting period, increase in ranking, and other related statistics - data which you cannot get from the official sites of these SEO companies. Because of reviews, you can also take a look at how clients of these supposedly-expert SEO companies respond to the kind of service that they got from specific SEO tactics.

Why not trust the reviews from their official websites, instead? While it is true that the official sites of most SEO companies also highlight testimonials and some short reviews from clients, these so-called reviews are in no way exempted from bias. Remember, many SEO companies that declare themselves SEO experts provide many good claims. Showcasing favorable reviews is one of the many strategies to back up these claims.

Consult familiar faces

The most reliable source of information is someone whose credibility you will least likely question - perhaps a friend, an expert or just anybody familiar that has availed of services from SEO companies. These people will have firsthand information about SEO companies and the kind of services that they offer. By listening to what they have to say, you can start building your list of SEO experts or start crossing out names that should not be there on the list.

Look at directories

Technically, there should be a list of SEO companies that operate per area. By using these directories, you can narrow down the search for candidate SEO companies or check out pertinent information regarding each one. Profiles in directories sometimes include a brief background of the company as well as some of the services they offer. It's not such a big help, but it gives you a place to start. What you do next is up to you.

Direct consultation with companies

The most direct approach is to talk to the SEO company representatives. Personally get to know the companies and the ways by which these SEO experts can help you. From there, you can decide which one suits you best.

Prachar is the owner of SEO marketing company, IndSEO.com. IndSEO uses expert SEO techniques to improve small and medium sized Global businesses online presence and drive traffic to their websites.

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Good SEO Vs Bad SEO by IndSEO

2010-07-19T16:42:00.000-07:00

Over the years the definition of SEO has surely changed. Years ago everyone approached it like it was a giant science project and today it is approached for the most part like a marketing effort. Unfortunately we still see individuals and companies really butchering the craft of SEO and giving it a bad name by using shoddy business practices and spammy efforts to try and "market" their websites.

Here are my ideas of the drastic differences among taking a less than stellar approach to growing any business and taking a high-quality marketing approach to your overall search engine optimization movement.

Everyone seems to have a special approach on how to get from point A to point B; some are worth mentioning and some are just downright disrespectful to the industry. The SEO industry is very important to keep clean and some out there really give SEO people a bad image.

Here are some differences between good SEO and bad SEO.

Keyword Research

Good SEO

Putting together a combination of soaring search volume keywords along with long tail keyword phrases and also some low search volume keywords elegantly and strategically through your website.

Bad SEO

Simply going after one word keyword for each page of your website eager you will be at the top of the search results for only high search volume keywords.

Writing a Meta Tag

Good SEO

Crafting a friendly user focused meta title tag in good taste using a targeted keyword phrase that is 60 web characters or less.

Bad SEO

Taking your meta title tag and over stuffing it with your industry keywords thinking it will work to your advantage when it comes time to rank in the search results.

Writing a Meta Tag Description

Good SEO

Keeping your website traffic in mind so your message can be heard when a website visitor reads your meta tag description in the search results. All this while utilizing your targeted keywords for that specific page.

Bad SEO

Taking a spammy approach and over stuffing your meta tag descriptions with the intentions of just trying to achieve rankings and forgetting about the overall user experience.

Content Optimization

Good SEO

Attractively utilizing keywords and long tail phrases into your existing content so a person can actually understand it and can still make a connection with what your business is trying to say or communicate.

Bad SEO

Having so many keywords jammed into your content that it is difficult to even read.

Press Release Writing & Distribution

Good SEO

Writing something worthy of an announcement to get your surrounding community chattering about it on their websites and in their blogs and distributing the PR through a small handful of industry standard press release distribution services.

Bad SEO

Obviously constructing a PR piece that is solely meant for search engines and not a human being.

Article Writing & Distribution

Good SEO

Placing yourself as an authority in your niche or area of study and writing an article that your industry can actually benefit from is the way to go.

Bad SEO

Writing a massive amount of articles that most likely make no sense but are SEO'd to death is not a targeted approach.

Directory Submission

Good SEO

Choosing highly trafficked and respected website directories to list your business in.

Bad SEO

Taking a software program that promises to distribute your information into thousands of directories that are virtually useless for you to be listed in.

Video Marketing

Good SEO

Making an instructive or promotional viral video that offers something unique to your industry while allowing for some SEO efforts when constructing titles and descriptions so they are search engine friendly.

Bad SEO

Recording a horribly produced video just for the sake of making a video and not really having any substance to it with the only intention being to take up a parking space in the search results.

Facebook Marketing

Good SEO

Building a Facebook fan page that is inviting to your audience and your community where you can spread the message to your followers about your business in any way you feel necessary.

Bad SEO

Attempting to send thousands of friend requests from a personal profile that has been structured to come from a business because it is easier to send out a request that way. This will get your Facebook account shut off.

Twitter Marketing

Good SEO

By posting useful information for your audience and your industry into your Twitter stream that doesn't consist of just self promotional items.

Bad SEO

Sending out self promotional messages or affiliate links all day long without adding any substance to the conversation is not going to help anyone.

Blog Commenting

Good SEO

Good blog commenting always adds to the overall conversation that is occurring within that blog post. Leaving behind a few good sentences that actually add value is the way to go.

Bad SEO

Short little messages letting someone know they have a great post is not going to add any value and it is an approach that adds absolutely no value to anything.

These are some of the areas that I think need to be looked at when you are starting to market your business online. Take the right approach when you first get going because you will be happy you did. Taking a tasteful approach allows you to build your brand and also impacts the way others in your industry will view you as a business.

Prachar is the owner of IndSEO, A Indian based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

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Six (6) Search Engine Marketing Strategies of IndSEO

2010-07-19T04:21:00.000-07:00

Search engine marketing (SEM) involves keeping your content fresh, using keywords that put you at the top of the first page and obtaining as many links to your site from other websites as possible.

Pleasing the Search Engines

1. Search engines love updated content. Pay attention to which sites show on the first page and you will notice that among the sites in keyword competition, it is the sites with the most updated content that win out. Either write your own articles and upload your own graphics and photos or outsource the job to freelancers.
There are many freelancers who write for reasonable rates. With one good writer or writing team, you can improve your site's rankings dramatically. Make sure the writer you choose understands SEO.

2. Keyword strategies include going for those people who instead of searching for 'weight loss' search for 'how to lose 20 pounds fast' and other more specific terms. Do not stuff your pages with keywords. The recommended density of keywords is between 2 and 3 percent of the text on your page.

Excessive keyword phrases are not only recognizable to search engines as 'stuffing', they can ultimately affect the quality of the writing. This is where LSI comes in. LSI involves using phrases that are synonymous with your original keyword phrase.

Learn about LSI!

3. The more relevant sites that link to your page, the better your rankings will be. For example, if you sell creative scrap booking products, try putting links about your self-designed scrap booking pages on sites that instruct people on how to scrap book. This is one way of 'piggy backing' on the keywords used by other sites.
Write your own articles or have a freelance writer write some for you. Submit them to article directories and allow other sites to use them providing they leave the resource box or by-line connected to the article. It is a 'scratch my back and I'll scratch yours' strategy and it works for both sides.

4. You can use your blog for more SEM. If you update your blog daily and ping it with blog directories, you will see an increase in your blog's search engine rankings. Link to your site from your blog. This is another means of piggy backing.

5. Purchasing clicks on search engines is another strategy used in search engine marketing. This is how sites are placed in 'sponsored sites' at the very top of the page and along the right hand side on Google. Depending on the keywords you use for this strategy, you will have to pay a few pennies to several dollars in order to beat out your competition.

Yahoo allows you to set a daily maximum amount of money for clicks. If your site is brand new, try the lowest amount of money for a week or so to test how many clicks you get and how many sales you make from those clicks.

6. Monitor your site traffic on at least a weekly basis. Note how much of your traffic is coming from regular search engine marketing. After a couple of weeks of tracking, make small changes to optimize your site's search engine rankings.

Continue looking for ways to improve on your site.

Gather all the information you can find on each of these strategies. Search engine marketing, as with all other forms of marketing, is constantly changing. Stay up to date on everything there is to know about search engine marketing and you will see your sales increase considerably!

Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

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The Secret Weapon of SEO

2010-07-17T18:28:00.000-07:00

To have higher chances of your video ranking in the search engines for your keyword, put your keyword in the title of the video, and then put all related keywords in the tags. Even you, you would rather watch a video about using video marketing to increase traffic to your site than read through this whole article.

After writing the articles, submit them to article directories. Now, instead of submitting your articles manually, some people recommend using article submission services or software. They can easily submit your content to hundreds, if not thousands, of article directories with just a few clicks of a button.

Even you, you would rather watch a video about using video marketing to increase traffic to your site than read through this whole article. However, it is not conclusive to say that advertising using videos never fails. Since it is very easy and everybody can do it, competition is much stiffer. Let\'s say, for example, you want to advertise your car retail business. Now, imagine how many people have the same business as you have and, also, how many of these people know how or can hire somebody to make a video advertisement for them? Thus, even if videos are very effective means of advertising, you should keep in mind that it is how you advertise that makes a big difference whether or not you get a lot of traffic to your website.

Each of these third party services don't set prices based purely on follower counts, but also on follower quality. Tweets on accounts with a large number of spam and/or bot followers are worth less than accounts with highly engaged, trusting followers. If you are looking to advertise on twitter and you can't afford Promoted Tweets, follower numbers and quality are still the most important aspects of marketing on twitter.

Once a good looking and interesting video is produced, you can upload it in YouTube and the loads of other sites. Remember, when uploading the videos, again think of the community and link the videos that have the similar view point.

Videos that are optimized for search engines help the website get a good ranking. This form of viral marketing is a prestigious weapon for firms who want to make it big in the online world.

The first and foremost relevant tip in regards to Video SEO is choosing the suitable Target Keywords for your video. The use of only two to three keywords is the standard limit for each video. The target keywords used must point out accurately the idea of the video content. Use the chosen keywords wherever you want it to be - - - Page Title, Title Description, and Tags anywhere. Your video will be ranked higher for the same search terms when you choose suitable target keywords and optimizing your video to use them.

When you agree that the SEO traffic can be a game, shows your interest in playing it. Well, let us start learning it then. When you generally start to assume about the SEO traffic, you would have done a keyword research? Searched relevant forums? Blogs? Directories? Bookmark your pages? What not, everything that comes to your mind... so, how many of you have originally got a rank with these tactics? Stop here and think for a while.

''Hmm... We got some traffic, but not satisfactory traffic, not even positioning with my business keywords" is that your answer? Then, you are right. If you got a very good results after doing those tactics which are been followed since many years, you may end-up reading here. It's not for you.

Get free tips from professional SEO Traffic experts. Visit tweet adder coupon and learn strategies on making effective video marketing to get much traffic to your site. Video marketing provides some excellent SEO benefits to increase website traffic. Visit tweet adder coupon code and learn numerous ways to increase website traffic.

Prachar is the owner of SEO marketing company, IndSEO.com. IndSEO uses expert SEO techniques to improve small and medium sized Global businesses online presence and drive traffic to their websites.

Trust Prachar at ymail dot com of IndSEO to guide you through your requirements of SEO.

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The Traits to Look For, in an Expert SEO Company

2010-07-17T16:35:00.000-07:00

A lot of SEO companies claim to have the strongest repertoire of strategies and services to build your site's ranking in any and all search engines. Many of these companies even promise to do so at less expense than others, while some at a shorter period than the rest; all with claims of advantages over other competitors. Which one is telling the truth? Which one really is an SEO expert?

Well, the simplest answer is: yes, most of them are SEO experts and most of them are capable of making your site popular to search engines. However, the more important question to ask is which particular company you should choose. The answer to this one is not as easy as the answer to the previous one. Fortunately, here are some considerations that might be able to help.

Knowledge of White Hat and Black Hat Approaches

A good and trustworthy SEO expert has adequate knowledge on white hat and black hat approaches to search engine optimization. This is not because you want the company to employ techniques from both approaches, but because you want a company that uses only white hat strategies to build up site ranking.

Those that utilize black hat tactics are not safe to work with because they will put your site at risk of being banned. These companies use dishonest strategies like spamming in order to gain extra hits and additional traffic which, if caught, can earn your site a permanent negative rating in search engines as punishment. They are not SEO experts; they are more like cheaters.

Wide Variety of SEO Services and Utilities

An SEO expert will have more than adequate number of SEO services, strategies and utilities to choose from. A reliable SEO company will offer you several methods you might find useful, various packages to fit your budget and several options to customize the exact service that you want. In other words, an expert SEO company is a company that has enough choices to give you exactly what you need.

Offers Long-lasting Cost Effective Solutions

SEO services need not be expensive. Expert SEO companies offer reliable service for your money. They make sure that the fee you have invested returns in the form of traffic, better ranking in search engines and, eventually, larger profit as more and more people come to visit your site, avail of your products and services and return for more. SEO experts ensure long-lasting results and not just a one-time increase in popularity.

Prachar is the owner of SEO marketing company, IndSEO.com and indseo.blogpost.com.

IndSEO uses expert SEO techniques to improve small and medium sized Global businesses online presence and drive traffic to their websites.

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How to Ensure You Get More from SEO

2010-07-17T02:04:00.000-07:00

If you are trying to get visitors to your website then you will probably be aware of how important SEO can be for your business. It helps you to get to appear high ranking in the search engine especially in Google.com. Any keyword that is searched on the internet will throw up a large selection. If your website does not appear on the first few pages of the search results for these keywords you are unlikely to attract them. You will be able to get more from SEO by following the tips below.

- Try to build up your brand online by establishing your reputation. You can improve your websites ranking by doing this as it will increase interest in your site and increase numbers of visitors. Join internet forums and interact with other websites.

- It is wise to use social media to ensure your content gets promoted. Backlinks are one of the most effective methods of search engine optimization. There are plenty of social networking sites such as Facebook, Digg and Twitter which will ensure that you not only get interest in your sites but that you get some extra links too.

Prioritize quality. Making quality your number one focus is going to pay dividends in the long term. Never allow your SEO efforts to interfere with the quality of your work because this will prove counterproductive in the end. You may be able to get your site ranking highly by using certain SEO tricks but unless your site is top quality these visitors might not return.

Your website should be user friendly and ensure that your content is helpful to the visitor. Whatever you are trying to sell out, you must give your customer complete information about that product so this increases your conversion rate.

If you want to know about seo tips or link building service then drop a line to indseo.blogspot.com at prachar@ymail.com

IndSEO - Provides seo submission services to your website/business.

Trust prachar@ymail.com of IndSEO to guide you through your needs of SEO

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Why SEO is Important for Small Business?

2010-07-16T07:58:00.000-07:00

Top 8 reasons optimizing a Website Properly

Small business organizations always have to face stiff competition from large business organizations. Therefore, it has become imperative if not necessity for every business organization to contrive some innovative strategies for securing a place for its own. Now, as they are small in size, they cannot afford to invest huge amount of money in the marketing process. Therefore, they need to find out a way to promote them and to get orders without spending money lavishly. There is only one way that they can try for this purpose. This is search engine optimization. It is smart, cost effective and comparatively a new found area of work that you need to embrace if you want to sustain in this competitive industry. Here in this article, we have propounded 8 reasons to make it clear why small business organizations have to optimize a website carefully:

1] Reaching out to target audience: The most important reason for doing SEO for your website is to reach your target audience. Having a beautiful glossy website is of no use if nobody is visiting it. SEO increases the number of visitors to your website which in turn brings profit to your business.

2] Converting visitors to buying customers: SEO is not only about increasing visitors to your website. It means converting your visitors to buying customers for your business with the implementation of various website optimizing techniques.

3] Building online reputation: A properly optimized website increases customer loyalty towards your business. A customer feels confident to buy your products or purchase your services. A properly optimized website makes it easier for your visitors to quickly and effectively find out the exact information or product he/she is searching for.

4] Reaching top 10 search results in SE’s: A recent survey have shown that more than 90% of people never go to the second page of search engine results while searching for their needs. SEO is done for that very reason so that your website comes in the first page of search engine results when people search with the keywords related to your product or services.

5] Going global or getting global customers: The Internet is a global platform. People from all over the world search the Internet for their needs. Since SEO makes your website appear in the top pages of search engine results there are chances of getting international orders for your business which makes your business go global.

6] Low investment for high growth: The cost of making a website and maintenance have come down over the years. It has become relatively easier (both for individuals and organizations) to get a domain name for their website. You just have to optimize your website in a proper manner and this will in turn bring you more customers and more profit to your business.

7] Dominate your competition: Since a properly optimized website brings more customers to your website and increases profit for your business you are able to increase the volume of your business or organization which means you can dominate your competitors and make your business reach new heights.

8] Minimizes Risk: A properly optimized website reduces the risk factor for your business. That’s because even if for some reason the number of your buyers decreases in your own country or territory, with online buyers you will continue get orders from international customers. This is one of the unique advantages of search engine optimization.

You can have an attractive design. But what is the good of having a good design, if it remains invisible. Do not get overcrowded. Be distinct by optimizing a website properly.

Trust Prachar at ymail dot com of IndSEO to guide you through SEO

This article is written by Blaufraustein for IndSEO. It is an organic seo company offering search engine optimization services.

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Advantages of Using SEO Services

2010-07-16T07:54:00.000-07:00

SEO service is getting more importance with the constant growth of Internet marketing and online business. Presently, online business is becoming indispensable without SEO. The major reason behind this is an attractive website is needed for online business and it is SEO which can give life to the website.

What is SEO?

The quality of a website increases after optimizing it. This optimization does the needful changes like removal of defects in the website. If necessary, it redefines the links between various segments of the HTML. The alignment of pages is redefined by crawlers which are used by search engines. These technique increases the speed of the web pages. With the fast access of the web the number of visitors to the website also increases.

SEO helps to increase visibility:

Promotion is the main reason why a product or service is placed in a website. Internet is considered to be the fastest media. Hence advertisements or promotions given in the internet will reach the targeted audience faster than any other media. Proper implementation of SEO helps to increase the number of visitors to the website. The more the number of visitors the more will be the visibility of the website. With the increase number of visits the position of your website in the search engine results also increases. If your website is having a rank among the top 20 websites then you can be rest assured to hit your target sales.

Economical:

The print media is reasonable but it has limited scope t6o reach the targeted audience. On the other hand electronic Medias like TV are most expensive because the advertiser needs to pay for the television time. Compared to all these Medias Internet media is most economical and at the same time it has maximum scope of reaching the targeted audience. The easiest way of reaching the targeted audience is to properly optimize the website. If this is done more traffic is drawn towards your website. Hence the money spent on SEO is worthwhile.

Improves business:

The main purpose of SEO is to make the website more attractive. You should be innovative in designing your website – don’t just fill it with some bulk of pictures. The design of your website should convert visitors to prospects. You can achieve these things by doing SEO and applying a bit of innovativeness.

So advantages of using SEO services can be understood from the above points.

Trust Prachar at ymail dot com of IndSEO to guide you through SEO

About The Author – Blaufraustein is a search engine optimizer of IndSEO that offers quality link building services to its global clients.

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How to make HTML Hyperlinks (Links)?

2010-07-16T04:06:00.000-07:00

A hyperlink (or link) is a word, group of words, or image that you can click on to jump to a new document or a new section within the current document.

When you move the cursor over a link in a Web page, the arrow will turn into a little hand.

Links are specified in HTML using the <.a> tag.

The <.a> tag can be used in two ways:

1. To create a link to another document, by using the href attribute
2. To create a bookmark inside a document, by using the name attribute

HTML Link Syntax

The HTML code for a link is simple. It looks like this:

<.a href="url">Link text

The href attribute specifies the destination of a link.

Example

<.a href="http://www.yourdomain.com/">Visit your domain

which will display like this: Visit your domain

Clicking on this hyperlink will send the user to W3Schools' homepage.

Tip: The "Link text" doesn't have to be text. You can link from an image or any other HTML element.

HTML Links - The target Attribute

The target attribute specifies where to open the linked document.

The example below will open the linked document in a new browser window:
Example
<.a href="http://www.yourdomain.com/" target="_blank">Visit your domain

HTML Links - The name Attribute

The name attribute specifies the name of an anchor.

The name attribute is used to create a bookmark inside an HTML document.

Bookmarks are not displayed in any special way. They are invisible to the reader.

Example

A named anchor inside an HTML document:

<.a name="tips">Useful Tips Section

Create a link to the "Useful Tips Section" inside the same document:

<.a href="#tips">Visit the Useful Tips Section

Or, create a link to the "Useful Tips Section" from another page:

<.a href="http://www.your domain.com/html_links.htm#tips">
Visit the Useful Tips Section

Basic Notes - Useful Tips

Note: Always add a trailing slash to subfolder references. If you link like this: href="http://www.your domain.com/html", you will generate two requests to the server, the server will first add a slash to the address, and then create a new request like this: href="http://www.yourdomain.com/html/".

Tip: Named anchors are often used to create "table of contents" at the beginning of a large document. Each chapter within the document is given a named anchor, and links to each of these anchors are put at the top of the document.

Tip: If a browser does not find the named anchor specified, it goes to the top of the document. No error occurs.

Trust prachar at ymail dot com to guide you in your endeavor

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How To Make A Link Page And Outbound Link Structure

2010-07-16T02:50:00.000-07:00

This is a serious query, which comes in mind of every SEO, link building company and webmaster’s that how much link page should be on their site or what’s the most effective means of giving outbound link. Each body needs links and to induce it one has to administer back some thing in come unless your contents are so sensible that the site is voluntarily linked by others. To relinquish back link you need some link page or some other approach of giving outbound links. What method should be adopted for outbound links structuring. In my opinion you’ll adopt following:

1. The best manner to relinquish outbound link is to grant links inside the content page as it’s most helpful for users who read your web site contents. This method of linking is natural and long lasting as search engines wish that the pages ought to be made for users and not for the search engines.

2. You’ll be able to create 4 to 6 resources pages but every page should be on explicit theme and object of the page ought to match the theme of your site. In such a means you may give the users additional connected resources on same topic at one place. It can help you in making an authority page.

3. You can additionally adopt the traditional style which is used in analysis papers plus books conjointly where links are given at the end of the page referred to as more references and resources. It gives more information to the users concerning any explicit topic so enriching their information more. There are many alternative ways that of creating link page but the foremost common is to possess a protracted page with huge list of sites on one single page and linking every site with its title or optimized anchor text without having any relevance between the sites. Such pages never bring traffic rather we have a tendency to just create it solely for search engines, that is little question a Spam. Google mentioned in its SEO pointers “Make pages for users, not for search engines “. Search engines are well tuned in to such kind of link pages and are positively to be treated by search engines as “Link Farm” and can be penalized.

For more information about free search engine optimization and all the tips and guide you’ll ever need about Indseo advertising services can be found at search engine optimisation specialist.

Trust prachar at ymail dot com of IndSEO to guide you in your SEO endeavor.

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Package SEO Services

2010-07-11T17:24:00.000-07:00

We offer the following package service, apart from others.

1200 Manual Directory Submissions (100% manual)
100 Press Release Distributions (100% manual)
100 Social Bookmarking Submissions (100% manual)
150 Article Directory Submissions (100% manual)
Top 100 Search Engine Submissions.
SEO analysis report of your website.
1 Permanent Blogpost
2 link wheel creation

Duration: 30 days

Total Price : $200

Contact prachar at ymail dot com for details

Tips for Controlling the Top 10

2010-07-09T23:55:00.000-07:00

While this strategy is never going to work for anything that’s even moderately competitive it can usually help you score the majority of the top 10 serps for your company name, your clients company name, or the CEO/CFO/COO’s name.

1. companydomain.com
2. profile.companydomain.com
3. Googlebase
4. Google page creator
5. companyname.blogspot.com
6. companyname.wordpress.com
7. squidoo.com/companyname/
8. companyname.newsvine.com
9. spaces.msn.com/companyname/
10. myspace.com/companyname/

Just don’t forget to “water them” with some new content (and links) throughout the year, don’t just leave them to wither and die …

Trust Prachar of IndSEO to guide you through SEO.

Thanks to wolf-howl.com

Case Study: I Listened to Google and I Failed

2010-07-09T19:28:00.000-07:00

This is a post of why natural link building seems to be no longer working, despite Google not admitting that.

I don’t know how many times Google have said: “Produce great content and if users find it useful, they’ll recommend and link to you.” But Google, how do I get these people to even come through your engine? “Produce great content and they’ll (somehow) come. They’ll find your content and recommend you!”

It was January 1st. I’ve decided to start a blog and listen to Google’s advice. I started mixthenet.com and decided to write on topics I like and also some I want to rank for. So far I wrote 31 world-class articles, all amazingly great content. My motto was: I’m not going to focus on building links for the search engines at all (by building them manually), I’m just going to get traffic to my articles and hopefully, some of the people who see them will find them useful and link to them! So I focused 90% of my time on building useful content, 10% on building links manually.

I did that for 6 months. Some of the articles got on the Digg front page 5 times (it’s easy to get on the Digg FP if you know how with an average article, but mine got a lot more diggs than the average because the content was really useful). Many of them got featured on StumbleUpon which is all about good/interesting content (over 10 of the articles got 20k+ views each, this one had the biggest success, 110k+ views.) Here are the traffic stats for the site from January:

But what about Google? Only 2000 people? That’s around 10 per day (it was actually 10-20 daily because I wasn’t receiving much traffic during the first 2 months.)
Several days ago I took my most popular posts and did an analysis to see what traffic Google sent to each of them over time. I was shocked to see most of them didn’t rank even in top 100 for the keywords which weren’t so hard, judging by the top 10 pages. Ironically, the ones that received most traffic from Google were the ones where I took the time to manually build the links by doing some forum marketing/guest posts (there was one exception though, I got one article that went both popular on Digg and StumbleUpon and 2 authority sites picked it up but it still wasn’t ranking in top 20 for the intended keyword, it was frustrating to see that most of the top guys for that keyword did manual link building.) Overall, I wasn’t receiving much traffic from Google.

Thanks to wolf-howl.com